Anja Monrad: Dell Advantage – Welcome to the Biggest Worldwide Startup!

Anja Monrad is the Executive Director & General Manager of Dell Central & Eastern Europe. Anja Joined Dell as Marketing Director for the Nordic countries in 2009 and has since had a comprehensive international career within Dell’s marketing organization. Among other Anja has led Dell’s European Demand Generation’s activities for the CSMB segment, been responsible for the building of Dell’s CRM activities for SMB in Europe, Middle East and Africa (EMEA), managed the EMEA Services marketing organization, ran the European Online Marketing organization and not least directed execution of Dell’s global marcom activities within Dell’s international Marketing organization. Prior to joining Dell, Anja worked in Sales and Marketing at Unisys, Compaq and Digital in senior leadership positions. She is an Executive Board member of the Danish IT association and holds the Vice Chairman position at the IT association’s Steering committee for Female IT Executives. Anja holds a master degree in Business Administration & International Marketing from Copenhagen Business School. She is born in Poland, but lives in Copenhagen, Denmark with her husband and son of 17.