TripAdvisor – Facts, Figures and How to Use it- Thomas Bangert, Director Display EU at Trip Advisor

Thomas started working in the travel industry in 2000 for a little start up called Ifyoutravel, part of the multimedia branch of LVMH. He transferred to Ifyoutravel’s headquarter in London late 2001 and shortly after that, Ifyoutravel was acquired by the Online Travel Corporation (OTC). OTC was then acquired by lastminute.com and later by Travelocity (Sabre). From Commercial Manager, to Supply Sales Director, Thomas moved on to become the Media Director for Northern Europe. In April 2011 he moved to TripAdvisor where he is now the Director Display EU. Focusing on the region this session is designed to get a general impression on TripAdvisor, to understand how to start and to get the most using free marketing tools. The CONVENE Education Sessions were open for all exhibitors, hosted buyers, visitors and non exhibiting suppliers. Sessions were relevant for all those involved in creating, planning and managing meetings, events and conferences as well as professionals in the advertising, marketing and communication fields. Participation was free of charge and additional registration was not required.