Germany Embraces the Sun

Since the introduction of the Renewable Energies Laws (EEG) in April last year, Germany has been experiencing a remarkable boom in solar energy. "When my cab driver gives me a lecture about solar technologies, I know I am back home," raved Rian van Staden, executive director of the International Solar Energy Society (ISES) about Freiburg, the sunniest city in Germany and host to the InterSolar conference July 6-8. The little university town in southwest Germany, about 40 miles away from the French and Swiss borders, is Germany's "Solar Valley." A gigantic solar panel at the train station greets visitors to Freiburg. The city also boasts the new Zero Emissions Hotel Victoria, which is the first European hotel to run completely on alternative energy sources. Even Freiburg's premier league soccer stadium is solar powered. More than 450 environmentally oriented companies and institutions take advantage of the favorable weather, research, networking opportunities and progressive political climate in Freiburg, which makes even Berkeley -- its soul mate in the San Francisco Bay Area -- look comparatively conservative. The German solar industry has exploded in the last two years. DFS (Deutscher Fachverband Solarenergie), the German Association for Solar Energies, recently reported a 50 percent rise in solar panel orders during 2000. German solar companies sold 75,000 solar systems in 2000 in addition to 360,000 solar systems installed previously, and photovoltaic installations increased fourfold from 1999. Solar power means big business in Germany: Solar companies generated revenues of $435 million in 2000. According to DFS, Germany -- with its 54 percent market share -- is by far the European leader in produced solar collectors. The trade show floors at InterSolar also demonstrate the increasing maturity of the industry. While a few years ago so-called "Цkos" (German shorthand for ecologically minded types) or "Mьslies" (Musli eaters) in Birkenstock sandals and "suspiciously long" hair flocked to the conferences.