Aurimas Paulius Girčys was named ‘Google Media Rockstar’ by his colleagues at interactive agency ‘AdFingers’. He has been passionate about digital since he wrote his first line of code while studying economics in South Korea. By now he turned to be a certified online marketer helping multiple agency clients grow their businesses. Aurimas wrote and published several research papers on topic ‘how online activities could improve business for offline activities like bars and clubs’. Recently he developed scientific models on social media/banner campaign evaluation and search engine marketing that are published in scientific journals and his upcoming dissertation. Among many other projects Aurimas has also been working on a conversion-rate oriented attribution models that are helping to grow current businesses and portfolio of his clients from fields of finance, automotive, clothing and telecommunication. We are really excited to welcome him on our stage!