An aggressive marketing plan

Published: 9 November 2002 y., Saturday
When Aerosvit flight 171 lifted off from Boryspil airport on Nov. 4, it opened a new chapter in the airline’s history. Not only did the flight mark the company’s inaugural trip to Bangkok, it was the first trip made by the airline’s newly acquired Boeing 767‑300ER aircraft. Acquisition of the Boeing 767 is part of an aggressive marketing plan that the airline hopes will eventually position it as the nation’s dominant long‑haul international airline. Aerosvit began serving Dubai last September, and plans to acquire an additional 767 in April 2003, enabling the carrier to add routes to New York, Seoul, Toronto and Delhi. Aerosvit acquired the Boeing 767 aircraft on a long‑term lease from Boeing Capital, the finance arm of the U.S.‑based aircraft manufacturer. The twin‑engine wide‑body had previously been used by SAS. The new addition to Aerosvit’s fleet is the largest‑capacity Boeing jet operated by any Ukrainian airline. The company also operates six other Boeing aircraft: a 737‑200, a 737‑300, and four 737‑500s. Aerosvit carries about 30 percent of all passengers transported by Ukrainian airlines. Last year, it carried 316,000 passengers, a 28.4 percent increase over the year before, and rang up a healthy $1.8 million.
Šaltinis: kpnews.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Parex banka to expand relationship with American Express

Nils Melngailis, the Chairman of Parex banka, and Alex M Furber, American Express Vice President in Central and Eastern Europe, agreed to explore further options for co-operation. more »

Taiwan in 2.5bn dollar spree

Every one of the Taiwan's 23 million population has been given a voucher worth the equivalent of just over 100 U.S.dollars. more »

EU economy hit hard by global downturn

Commission cuts economic growth forecast as scale of financial crisis and ensuing global downturn become apparent. more »

After solid first quarter: Wincor Nixdorf reaffirms outlook, but attunes to economic crisis

Wincor Nixdorf AG completed the first quarter of the current fiscal year with 7 percent growth in net sales and an 8 percent increase in operating profit (EBITA). more »

Messy bedroom marketing

New homes go up in the UK's eastern county of Norfolk. There is also the unusual take on selling new homes. more »

Motorola Provides Preliminary Fourth-Quarter 2008 Results

Announces approximately 4,000 additional workforce reductions, primarily in the Mobile Devices business. Total cost savings from recent actions now expected to be approximately $1.5 billion in 2009. more »

MasterCard makes global, domestic organizational changes

MasterCard announces organizational changes. more »

Eurobarometer poll shows economic fears ahead of June European elections

Economic volatility , rising prices and a general pessimism about what the future holds were all opinions voiced in a recent “Eurobarometer” European survey. more »

Banking sales improve at Wincor Nixdorf, despite global economic downturn

Wincor Nixdorf AG says it exceeded its profit goals for fiscal year 2007/2008, which ended Sept. 30, despite a battered global economy and a slight drop in retail sales. more »

Aussie shoppers forget crisis

Across the country Australians are expected to spend over 10 billion U.S. dollars in post-Christmas sales. more »