An aggressive marketing plan

Published: 9 November 2002 y., Saturday
When Aerosvit flight 171 lifted off from Boryspil airport on Nov. 4, it opened a new chapter in the airline’s history. Not only did the flight mark the company’s inaugural trip to Bangkok, it was the first trip made by the airline’s newly acquired Boeing 767‑300ER aircraft. Acquisition of the Boeing 767 is part of an aggressive marketing plan that the airline hopes will eventually position it as the nation’s dominant long‑haul international airline. Aerosvit began serving Dubai last September, and plans to acquire an additional 767 in April 2003, enabling the carrier to add routes to New York, Seoul, Toronto and Delhi. Aerosvit acquired the Boeing 767 aircraft on a long‑term lease from Boeing Capital, the finance arm of the U.S.‑based aircraft manufacturer. The twin‑engine wide‑body had previously been used by SAS. The new addition to Aerosvit’s fleet is the largest‑capacity Boeing jet operated by any Ukrainian airline. The company also operates six other Boeing aircraft: a 737‑200, a 737‑300, and four 737‑500s. Aerosvit carries about 30 percent of all passengers transported by Ukrainian airlines. Last year, it carried 316,000 passengers, a 28.4 percent increase over the year before, and rang up a healthy $1.8 million.
Šaltinis: kpnews.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Foreign direct investment in Lithuania has decreased

Statistics Lithuania informs that based on provisional data as of 1 April 2008 foreign direct investment (FDI) made LTL 33.63 billion, or by 2.8 per cent less than on 1 January 2008. more »

Turkish credit-card market expects strong growth

Boston-based Celent LLC has published a new report about the state of the Turkish credit-card market, which has developed rapidly over the last decade and is expected to represent a high-growth opportunity. more »

Microsoft’s Annual Revenue Reaches $60 Billion

Fastest annual revenue growth since 1999 fuels 32% increase in earnings per share. more »

First Data To Be Acquired By KKR

First Data Shareholders to Receive $34 per Share in Cash; Transaction Valued at $29 Billion more »

National Bank reports 3.8-percent decrease in Belarus' international reserves in January

Belarus' international reserves decreased by 3.8 percent in January 2007 to $1,329.9 million as of February 1, according to the National Bank of Belarus (NBB). more »

Minsk Tractor Works reports 19.8-percent year-on-year increase in output in January

The Minsk Tractor Works (MTZ) manufactured nearly 172 billion rubels worth of industrial products in the first month of 2007, which was a 19.8-percent year-on-year increase. more »

Minsk expected to borrow up to $1 billion abroad this year

The Belarusian government plans to borrow up to $1 billion abroad this year to cushion the effects of a sharp hike in the price of energy resources. more »

Russian Audit Chamber suggests reviewing economic relations with Belarus

Russia's Audit Chamber has suggested reviewing all economy agreements between Belarus and Russia, Andrei Kokoshin, head of the standing committee on CIS affairs in the State Duma (Russia's lower parliamentary house), said on Thursday. more »

Belarus considers buying two oil fields in Russia

Belarus is contemplating the purchase of two oil wells in Russia, a senior executive at the Belneftekhim state-controlled petrochemical concern said Tuesday. more »

Lukashenko warns against economic development slowdown

Aleksandr Lukashenko warned that a slowdown of Belarus' economic development pace could undermine public confidence in the government and damage the country's image in the international arena. more »