CeBit: Motorola wants its MTV on cell phones
Published:
13 March 2003 y., Thursday
Wireless phone maker Motorola and music programmer MTV International on Wednesday said they struck an alliance that seeks to turn teenagers' mobile phone screens into a hip broadcast medium.
The three-year, $75 million deal pairs Motorola with the non-U.S. operations of cable TV network MTV, which target teenage audiences in markets where cable TV usage remains at the relatively low levels reached in the mid-1980s in the United States. Motorola and MTV International, a unit of U.S. media conglomerate Viacom, said the partnership looks to tap MTV's insights and influence into the ever-evolving music and youth-lifestyle market.
Toward that end, Motorola said it plans to pre-install MTV programming on upcoming models, including caller ring tones based on popular MTV tunes, phone-based video games, and other MTV-branded material such as music-themed screensavers. Live updates on local concerts and other events will be delivered.
Some phone models due out in the second half of this year will feature FM radios with high-quality stereo sound.
Also in the works are plans by the companies to produce 30-minute programs in each of MTV's regional markets that spotlight new music and developing artists. MTV produces music programming in 17 languages that can be seen in 164 countries.
Šaltinis:
Reuters
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
European Commission Vice-President Siim Kallas, responsible for transport, today presented to the College a preliminary assessment of the economic consequences for the air transport industry of the volcanic ash crisis.
more »
Boosting economic recovery, investing in Europe's youth and in tomorrow's infrastructures are the priorities of the 2011 draft budget adopted by the Commission on 27 April 2010.
more »
European Competition Commissioner Joaquín Almunia welcomes proposed commitments by Visa Europe to significantly cut its multilateral interchange fees (MIFs) for debit card payments.
more »
Because of the Icelandic volcano, flower growers in Colombia couldn't get their stems to markets in Europe.
more »
The Second Vice President of the Spanish government and Minister of Economy and Finance, Elena Salgado, on Sunday played down the importance of apparent fissures within the EU concerning the Greek financial crisis, expressing her confidence that all countries would support the aid package for this country, which will be accompanied by a tough budget-tightening plan.
more »
Commission launches an information campaign on the CE conformity mark - designed to ease the free movement of goods around Europe and protect consumers.
more »
If Europe's airports ever open again the introduction of new security measures like body scanners will be expensive.
more »
After Eurozone Finance Ministers agreed measures to address Greece’s financial woes last Sunday, MEPs quizzed leading economic figures, including the chairman of Goldman Sachs - former financial advisors to the Greek government - on how to strengthen EU economic governance and improve reporting of national statistics.
more »
The European Tourism Stakeholders Conference, being held in Madrid today and tomorrow, will explore ways and means to strengthen the visibility of tourism at a European level and to verify how the actions to promote a competitive EU tourism industry.
more »
The European Bank for Reconstruction and Development (EBRD), World Bank Group member IFC, and The Netherlands Development Finance Company (FMO) have joined up with the Asia Debt Management Hong Kong (ADM Capital) to establish a regional fund to invest in midsize companies facing financing difficulties as a result of the financial crisis.
more »