Britannica.com Rediscovers its Roots

Published: 14 June 2001 y., Thursday
Three years ago, Encyclopaedia Britannica Inc. launched a full-scale assault on the Internet. Determined to regain its lead in an age gone digital, the venerable Chicago-based company (which incidentally is older than the United States of America) poured its resources into various Web efforts. By the fall of 1999, Encyclopaedia Britannica created a free Britannica Web site to complement its online encyclopedia, which was first introduced in 1994. And, with pseudo-intellectual entreprenuers and day-trading VCs deeming content aggregators in fashion at the time, the company turned to aggregating the content as opposed to creating it. Consequently, in lieu of its stoic publishing business, the company poured more time and money into an online directory service that was later dubbed "eBLAST." But even after pumping tens of millions of dollars into its online efforts, Encyclopaedia Britannica faced difficulties warding off the onslaught of the computer-savvy -- new competitors like Microsoft sales reps who were armed with their $50 Encarta CD-ROMs. The site, itself, encountered technical problems as well as the scrutiny of critics who were eager to denounce the company's efforts. And eBLAST has since been discontinued. Today, Encyclopaedia Britannica announced it will resume printing of its world-renowned 32-volume encyclopedia in the fall of this year -- the first published revision since 1998.
Šaltinis: internetnews.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Europe stocks soar on U.S. data

Surprisingly strong U.S. employment figures breathed life back into a jaded recovery story Friday, sending European shares higher with German software firm SAP leading a tech charge more »

Yukos Completes Merger With Rival

Russian oil company Yukos completed a merger with a smaller rival Friday, even as government officials stepped up a criminal investigation of the giant producer. more »

OPEC mounts pressure on rivals to cut supply

The OPEC oil cartel on Thursday raised pressure on rival producers to join output restraint efforts even though prices seem too high for non-OPEC states to consider sharing the load more »

Positive evaluation

IMF Says Lithuania is Well-Placed for Rapid Integration Into the Euro Zone more »

A contract

Wincor Nixdorf Oy delivers 335 lottery terminals to Estonia more »

LUKoil Acquires 79.5% of Shares in Serbian Beopetrol

LUKoil has won a tender to acquire 79.5% of the shares in Serbian Beopetrol more »

Variations on a Theme

The zloty varied markedly last week more »

The biggest gain

Norwegian Krone Gains Most Against Dollar: Currency Scorecard more »

OPEC's benchmark

OPEC Planning to Maintain Oil Quotas as U.S. Winter Nears more »

Operators' battle for Russian market behind the disagreement

TeliaSonera's Russian associated company plagued by ownership dispute more »