Convenience Key to Successful Holiday Season

Published: 1 November 2001 y., Thursday
That would represent an 11 percent increase over last year's $10.8 billion. Online shopping will see slower growth this holiday season, but Jupiter expects to see more people shopping online (46 million in 2001, up from 36 million in 2000) and consumers allocating a greater percentage of their holiday budget to online shopping. "As traditional retailers brace for a holiday shopping season fraught with uncertainty, online retailers are facing quite the opposite -- the first fairly predictable holiday season," said Ken Cassar, Jupiter senior analyst. "The attacks of Sept. 11 will in fact have a net zero impact on online retailers. Because fewer Americans will travel via air this year, and those that do will be less likely to carry armloads of packages through tight airport security, there's an increased likelihood that consumers will buy from online and catalog retailers. However, any benefits that this creates will be offset by the negative economic impact of the attacks." An Jupiter Consumer Survey from October 2001 found that only 14 percent of those that plan to buy gifts online this season believe they will spend less than 10 percent of their budget online, compared with 18 percent in 2000 and 61 percent in 1999. But even though online holiday budget allocation is increasing, spending per person is decreasing because the online population is less affluent this year and the weak economy is causing holiday budgets to shrink. The online merchant landscape has certainly changed, as many of the dot-coms have disappeared in favor of traditional brands, but consumers will buy from the same gift categories this season as last. According to Jupiter, top products consumers have already bought or plan to buy online this season include: books (40 percent), clothing and shoes (30 percent), toys (29 percent), videos (20 percent) and music (28 percent). The category with the largest projected drop this year compared to last is computers and computer accessories.
Šaltinis: cyberatlas.internet.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Developing nations in dire need

The financial crisis is having a serious impact on low-income countries. more »

EU drives G20 crisis action

The agreement was welcomed by the EU, which has led efforts to crack down on loose banking practices that caused the financial crisis. more »

AB Bank SNORAS group will acquire AB bankas “Finasta” and other companies of AB “Invalda” financial sector

On 31 March this year, the boards of AB Bank SNORAS and AB “Invalda” approved of the purchase and sales transaction of AB “Invalda” financial group's companies. more »

MEPs to vote to step up eco-labelling

MEPs will vote on Thursday 2 April on a first reading agreement on the voluntary EU Ecolabel (“EU flower”) system for environment-friendly products to become less costly and bureaucratic to use. more »

Credit rating firm says U.S. banking industry won't recover until 2010

The fourth quarter of 2008 was not so good for the banking industry, and the financial conditions of commercial banks and savings and loans is expected to further deteriorate for the rest of 2009 and the first part of 2010, according to LACE Financial Corp. more »

Europe's trade with developing countries: Who really benefits?

MEPs recently gave the green light to a new trade deal between Europe and Caribbean countries. more »

Verizon Business Deepens IP Capabilities That Enable Telework

New VoIP Features Boost Flexibility, Mobility, Cost Savings for Organizations Seeking to Untether Workers. more »

Revised GDP

According to the revised data, in IV quarter 2008, GDP at current prices made LTL 28578.8 million and against IV quarter 2007 decreased by 2.2 per cent. more »

Fisheries control: committee rewrites rules on recreational fishing

The EP Fisheries Committee rewrote the rules on recreational fishing in its consultative report, adopted Tuesday, on a proposed “control regulation” to ensure compliance with common fisheries policy (CFP) rules. more »

Trademark fees slashed

In a measure of the Union’s strong growth prior to the financial crisis, the demand for EU trademark rights has shot up in recent years, creating an unexpected budget surplus. more »