The launch of an application service provider.
Published:
1 March 1999 y., Monday
E-commerce firms that want to automate and personalize their email marketing campaigns will have a new resource with Monday_s launch of an application service provider. Responsys, led by executives formerly with Netscape Communications, Banyan Systems, and Mentor Graphics, offers a Web-based service that lets firms upload their email contact lists and automate dispatches. Responsys is stressing the personalization feature of its service, which can track users_ purchases and other transactions to tailor individual email messages to recipients_ buying patterns and tastes. Responsys has not disclosed pricing, but executives say the service will cost a fraction of what a typical packaged application providing the same service would. Based in Santa Clara, California, and founded in April 1998, the company has completed a $5.4 million round of private financing from venture capital firms Accel Partners and Foundation Capital and from Hotmail founder S. Bhatia, currently vice president of business development at Microsoft.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
The European Commission has approved under EC Treaty state aid rules a Latvian support scheme to stabilise financial markets by providing guarantees to eligible banks to ensure their access to financing.
more »
Gathering in Beijing, China's political elite gather to celebrate three decades of China's economic reform and market liberalisation.
more »
After two days of intense negotiations, European leaders reached agreement on how to achieve the EU’s ambitious climate change goals and endorsed a €200bn plan to revive the flagging EU economy.
more »
Detroit won't get its bailout, as the U.S. Senate blocked the measure to rescue America's big three car makers.
more »
The world is facing “an acute food crisis”. That was the verdict of a report adopted by MEPs in the Agriculture Committee on 8 December.
more »
The European Commission has agreed a Communication that aims to improve the functioning of the food supply chain in order to lower prices for consumers.
more »
The World Bank's 2009 Global Economic Prospects report is projecting world growth will shrink to 0.9 percent next year.
more »
Prospects for a federal aid package to help the US auto industry advanced on Monday.
more »
A new report from Aite Group LLC explores possible regulatory and legislative responses to the current financial crisis, with particular attention paid to three key topics: consumer lending, risk management and deposit relationships.
more »
A new report from Mercator Advisory Group's Retail Banking Practice focuses on the ATM and the multifaceted role it plays in the retail banking market.
more »