The launch of an application service provider.
Published:
1 March 1999 y., Monday
E-commerce firms that want to automate and personalize their email marketing campaigns will have a new resource with Monday_s launch of an application service provider. Responsys, led by executives formerly with Netscape Communications, Banyan Systems, and Mentor Graphics, offers a Web-based service that lets firms upload their email contact lists and automate dispatches. Responsys is stressing the personalization feature of its service, which can track users_ purchases and other transactions to tailor individual email messages to recipients_ buying patterns and tastes. Responsys has not disclosed pricing, but executives say the service will cost a fraction of what a typical packaged application providing the same service would. Based in Santa Clara, California, and founded in April 1998, the company has completed a $5.4 million round of private financing from venture capital firms Accel Partners and Foundation Capital and from Hotmail founder S. Bhatia, currently vice president of business development at Microsoft.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Motorola, Inc. today reported sales of $7.5 billion in the third quarter of 2008.
more »
The global financial crisis has already battered many European banks. Now it is hitting the EU auto industry, the world’s largest producer of motor vehicles.
more »
The European Commission has approved, under EC Treaty state aid rules, a German rescue package intended to stabilise financial markets by providing capital and guarantees to eligible financial institutions.
more »
A new report by the European Commission has assessed the competitiveness of the European Union in the global economy at the end of a decade of rapid economic change.
more »
Revenue surpasses $15 billion with healthy sales of enterprise software and Xbox 360 consoles.
more »
Airport charges are one of the hidden costs of flying and usually they are passed on from airlines to passengers.
more »
US and European leaders agree to series of summits on world finance.
more »
On Monday MEPs will debate a recovery plan for cod stocks in the North Sea and West Scotland. With over 70% of the world’s fish species already fully exploited or depleted, fisheries faces a crisis.
more »
A new study released by the European Commission today confirms the trend towards more private pension provision in the EU but highlights the need for inclusive coverage and adequate pension levels.
more »
Thursday, October 16, Brussels. President of the Republic of Lithuania Valdas Adamkus attended the second day session of the European Council meeting.
more »