Ernst & Young Launches Global Integrated Campaign.
Published:
2 March 1999 y., Tuesday
Ernst & Young, the professional services giant, has launched a multimillion dollar, worldwide,integrated advertising campaign promoting the value that it delivers to clients. The campaign promotes four client-serving strengths: working in tandem, speed, future-orientation and embracing a client_s view of value. The campaign_s tagline, "From Thought to Finish," reinforces Ernst & Young_s ability to create value for clients - from ideas through successful implementation. The campaign consists of print, broadcast, cable, airport and Internet advertisements. The ads, created by D_Arcy Masius Benton & Bowles Inc., target senior business executives. The campaign launches in March editions of national and international business publications, general news and lifestyle publications. TV spots using animation will appear on selected television programming in April. Web site buys were not disclosed.
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