Unregulated online advertising industry.
Published:
2 February 1999 y., Tuesday
Estee Lauder, the cosmetic and fragrance giant, reportedly is suing Excite Inc. and the Fragrance Counter, alleging trademark infringement over a key- word purchase. Estee Lauder contends that Excite sold the advertising rights to its trademarked key words --"Estee Lauder" and "Origins"--to a competitor, without consent. The lawsuit "is the beginning of what could predictably be a landslide of lawsuits generated by a largely unregulated online advertising industry," said Namestake.com_s Bannerstake in a press release about the case. Indeed, the practice of buying a competitor_s keywords is not uncommon in the online ad game. When a user types in "Estee Lauder" or "Origins" on Excite, the search engine serves up a banner advertisement for The Fragrance Counter Inc., the company that purchased these key words. As a result, The Fragrance Counter, which has no connection to Estee Lauder, allegedly capitalizes on Estee Lauder_s brand name to draw consumers to its Web site.
Šaltinis:
Internet
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
The European Commission has adopted additional legislative proposals today to further strengthen financial supervision in Europe.
more »
The EU has announced plans to regulate the market for derivatives – complex financial products that helped trigger the financial crisis.
more »
New proposals to help EU farmers through the milk price crisis were backed by Parliament on Thursday.
more »
The European Commission and the European Investment Bank (EIB) Group are organising a conference in Brussels on 22 and 23 October to further promote two initiatives designed to increase the use of financial engineering instruments in the framework of cohesion policy.
more »
The biggest thermal insulation production manufacturer in Finland “Finnfoam” has started the construction of a thermal insulation production plant in Kaunas FEZ.
more »
The European Investment Bank (EIB) is providing two loans in Hungary.
more »
Key Western Balkan projects to benefit from new funding EU, IFI financing to focus on infrastructure, SMEs and energy efficiency.
more »
Lithuania, Belarus and China will cooperate in the development of the initiative of the East-West transport corridor.
more »
On October this year AB Bank SNORAS will provide preferential UAB “Guarantee Fund of Agricultural Loans ” purpose loans to farmers and companies, which scope of activity is economic activity and processing of agricultural production.
more »
The European Commission has today approved an application from Austria for assistance under the European Globalisation Adjustment Fund (EGF).
more »