Microsoft Xbox has lost the console war already - Sony exec

Published: 24 May 2001 y., Thursday
We've always said that the early 21st Century's big battle will be between Microsoft and Sony, and it looks like the combat is just starting to get a little rougher. Kutaragi's claim is based on two factors. First, the Xbox hardware isn't anywhere near as good as everyone thought it would be, and second, that Microsoft just doesn't fully understand the console business and certainly not the Japanese side of it. The problems Microsoft may have winning over Japanese consumers and games developers has been signalled before. Earlier this year, rumours sprang up suggesting Microsoft would delay Xbox's Japanese launch to give it more time to address the needs of that market, which is very different from the US or Europe. Japanese gamers favour different game styles and need to be addressed with different flavours of marketing and advertising. Since then, Bill Gates has gone on record to say that Xbox will ship in Japan at the same time that its ships in the US. And a handful of big-name Japanese developers have signed up to produce Xbox games. Among them is Sega, but since it's so desperate for software revenue it will code for almost anything, it's support is hardly a strong indicator of Xbox's Japanese credibility.
Šaltinis: theregister.co.uk
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Statement by an IMF Mission to Dominica

An International Monetary Fund (IMF) mission led by Mr. Hunter Monroe of the IMF’s Western Hemisphere Department visited Dominica during January 18-28 for the annual Article IV discussions on economic developments and macroeconomic policies. more »

Experts request market management mechanisms to protect the farming sector

Experts in agriculture and government authorities coincided in requesting new management mechanisms and market regulation to protect the farming sector from the price crisis and enable generational changeover in rural areas at the European Congress of Young Farmers, organised by the ASAJA-Seville agricultural organisation. more »

Skills and jobs experts call for action now

Immediate action is required to solve Europe's skills deficiencies and give Europeans a better chance of labour market success in the future, says an independent expert report published by the European Commission today. more »

EIB lends EUR 115.5 million for environmental and small and medium-sized investments in Ukraine

The European Investment Bank (EIB) is lending EUR 15.5 million to upgrade water supply and wastewater treatment in the City of Mykolayiv (southern Ukraine) and EUR 100 million to finance small and medium-sized investments in the areas of SMEs, energy efficiency and the environment in Ukraine. more »

Antitrust: Commission confirms inspections in electrical equipment industry

The European Commission can confirm that on 20 January 2010 Commission officials carried out targeted inspections at the premises of producers of Flexible Alternating Current Transmission Systems (FACTS). more »

State aid: Commission temporarily authorises Lithuania to grant limited amounts of aid of up to €15,000 to farmers

The European Commission has authorised today under the State aid rules a Lithuanian scheme worth LTL 10 million (approximately EUR 2.9 million) aimed at supporting farmers who encounter difficulties as a result of the current economic crisis. more »

World Bank President Says African Poor Still Vulnerable to Crisis, Important to Create Basis for Future Growth

The effects of the global food, fuel and economic crisis would be felt by Africa’s people for some time yet and it was important to persist with efforts to protect the most vulnerable while laying the foundations for future productivity and growth, World Bank Group President Robert B. Zoellick said Tuesday. more »

Just like the herders, we must prepare ourselves for hard times

Mongolia’s herders have learnt a hard lesson this winter; a lesson that can perhaps be applied to managing Mongolia’s economy. more »

DnB NORD Bankas ups initial margin ratio for repo deals

DnB NORD Bankas, the leader of the country’s in investment products market, raises initial margin ratio for repurchase deals for most actively traded Lithuanian and Estionian shares. more »

Pensions, unemployment under scrutiny by Crisis Committee

With over 23 million unemployed in the Europe Union and the jobless figure having risen in every member state since last year, how Europe is coping with the crisis and the effect on pension systems were discussed on Thursday 28 January. more »