Microsoft Xbox has lost the console war already - Sony exec

Published: 24 May 2001 y., Thursday
We've always said that the early 21st Century's big battle will be between Microsoft and Sony, and it looks like the combat is just starting to get a little rougher. Kutaragi's claim is based on two factors. First, the Xbox hardware isn't anywhere near as good as everyone thought it would be, and second, that Microsoft just doesn't fully understand the console business and certainly not the Japanese side of it. The problems Microsoft may have winning over Japanese consumers and games developers has been signalled before. Earlier this year, rumours sprang up suggesting Microsoft would delay Xbox's Japanese launch to give it more time to address the needs of that market, which is very different from the US or Europe. Japanese gamers favour different game styles and need to be addressed with different flavours of marketing and advertising. Since then, Bill Gates has gone on record to say that Xbox will ship in Japan at the same time that its ships in the US. And a handful of big-name Japanese developers have signed up to produce Xbox games. Among them is Sega, but since it's so desperate for software revenue it will code for almost anything, it's support is hardly a strong indicator of Xbox's Japanese credibility.
Šaltinis: theregister.co.uk
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Fortis Bank Nederland and ABN AMRO Bank Nederland - Commission grants extension of deadline for implementation of remedies

The European Commission has decided to grant an extension of the deadline for the divestment of Fortis' corporate banking business, consisting of Hollandsche Bank Unie N.V. (HBU), two corporate client departments, 13 "Advieskantoren" and ABN AMRO's Dutch factoring activities to Deutsche Bank. more »

MEPs back support for milk sector

MEPs will vote on an emergency plan to help the crisis-stricken sector dairy sector on Thursday after the Agriculture Committee approved the Commission's proposal on Monday evening in Strasbourg. more »

EBRD invests in leading retailer in Montenegro

The EBRD is boosting competition in the Montenegrin retail sector with a loan to expand the supermarket network of one of the leading retailers in the country. more »

Steve Ballmer on SharePoint: A Great Tool for Pumping Up Productivity

Redmond, Wash. — Oct. 16, 2009— On Oct. 19, Microsoft CEO Steve Ballmer heads to the sold-out Microsoft sharepoint Conference in Las Vegas where he will address more than 7,000 sharepoint customers, partners and developers. more »

Charting a course for maritime policy and sustainable fishing

Proposals tabled for collaboration on sea surveillance, bigger EU role in global maritime affairs and sustainable fishing. more »

EBRD loan helps Noble Group take off in Ukraine

$50 million financing package for agricultural commodities operator. more »

Norwegians move sheet-metal production to Lithuania

Seeking to increase sheet-metal production volumes, Stansefabrikken decided to move all company’s production from Lillesand (Norway) to Stansefabrikken’s successfully operating factories in Lithuania. more »

The Baltic Sea Region: The best place to work and do business

The European Economic and Social Committee (EESC) and the European Commission Representation in Finland jointly organise a conference in Helsinki on 22 and 23 October on "The Baltic Sea Region: the best place to work and do business". more »

Closer look to reality or hard landing of Baltic tiger

Why did economy rise drastically turn into painful decline and what price will every of us have to pay for that? more »

EBRD revies down 2009 economic forecasts, sees fragile recovery in 2010

The economies of central and eastern Europe are expected to contract by an average of 6.3 per cent in 2009 following steep output declines in the first half of the year. more »