Microsoft Xbox has lost the console war already - Sony exec

Published: 24 May 2001 y., Thursday
We've always said that the early 21st Century's big battle will be between Microsoft and Sony, and it looks like the combat is just starting to get a little rougher. Kutaragi's claim is based on two factors. First, the Xbox hardware isn't anywhere near as good as everyone thought it would be, and second, that Microsoft just doesn't fully understand the console business and certainly not the Japanese side of it. The problems Microsoft may have winning over Japanese consumers and games developers has been signalled before. Earlier this year, rumours sprang up suggesting Microsoft would delay Xbox's Japanese launch to give it more time to address the needs of that market, which is very different from the US or Europe. Japanese gamers favour different game styles and need to be addressed with different flavours of marketing and advertising. Since then, Bill Gates has gone on record to say that Xbox will ship in Japan at the same time that its ships in the US. And a handful of big-name Japanese developers have signed up to produce Xbox games. Among them is Sega, but since it's so desperate for software revenue it will code for almost anything, it's support is hardly a strong indicator of Xbox's Japanese credibility.
Šaltinis: theregister.co.uk
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

European Globalisation Fund set to help workers in clothing industries in Spain

The European Commission approved an application from Spain for assistance from the EU Globalisation Adjustment Fund (EGF). more »

European Commission calls for saving time and money in cross-border legal disputes through mediation

The European Commission today reiterated the potential of existing EU-rules on mediation in cross-border legal disputes, reminding Member States that these measures can only be effective if put in place by Member States at national level. more »

New opportunities for export of animal products to Russia as certificates enter into force

Exports of animals and animal products from the European Union to Russia are expected to receive a boost after five new certificates for exports between the EU and the Russian Federation entered into force on August 15. more »

World Bank President Zoellick Completes Two-Day Visit To Moldova

World Bank Group President Robert B. Zoellick visited Moldova on August 11-12 at the invitation of Prime Minister Vlad Filat. more »

Profit of the first half of 2010 before loan impairment charges of Danske Bank A/S Lithuania branch is 28m LTL

These are the financial results of the banking activities of the Danske Bank Group in Lithuania (Danske Bankas and Danske Lizingas UAB). more »

First European Investment Bank loan to Armenia for Yerevan metro upgrade

The European Investment Bank (EIB) today signed its first loan agreement with Armenia. more »

Commission releases €14.9 million for food security to the Republic of Niger

Given the worsening food crisis in the Sahel, the Commission today agreed to disburse €14.9 million for food security in Niger, the worst affected country in the area. more »

Commission approves the acquisition of joint control of Arnotts by Anglo Irish Bank and RBS

The European Commission has cleared under the EU Merger Regulation the proposed restructuring of Arnotts' debts in return for a transfer of control to Anglo Irish Bank and Royal Bank of Scotland (RBS). more »

European Commission approves €135 million in grants to Morocco for 2010

The European Commission today approved a new financial support package of €135 million for Morocco. more »

The Commission allocates an additional €10 million package in humanitarian aid for Liberia

The European Commission is allocating an extra €10 million in humanitarian aid for Liberia. more »