Net ads to rival radio by 2004: study.
Published:
25 August 1999 y., Wednesday
U.S. Internet advertising expenditures will rival radio_s by 2004, with $22 billion in annual spending, The Wall Street Journal said, citing a study of 50 companies, including America Online and Yahoo, by Forrester Research a Cambridge, Massachusetts-based technology research firm. The study predicts this will give Net content providers more than 8 percent of the U.S. advertising market, from 1.3 percent today, behind only television, newspaper and direct mail campaign expenditures, the newspaper said. As a result, more advertisers may demand agreements based on the number of people who click on advertising links or buy products rather than the current flat rate paid per 1,000 advertising banners placed on a Web site, though traditional ad agencies are reluctant to adopt such contracts, the Journal said, citing the study.
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Nils Melngailis, the Chairman of Parex banka, and Alex M Furber, American Express Vice President in Central and Eastern Europe, agreed to explore further options for co-operation.
more »
Every one of the Taiwan's 23 million population has been given a voucher worth the equivalent of just over 100 U.S.dollars.
more »
Commission cuts economic growth forecast as scale of financial crisis and ensuing global downturn become apparent.
more »
Wincor Nixdorf AG completed the first quarter of the current fiscal year with 7 percent growth in net sales and an 8 percent increase in operating profit (EBITA).
more »
New homes go up in the UK's eastern county of Norfolk. There is also the unusual take on selling new homes.
more »
Announces approximately 4,000 additional workforce reductions, primarily in the Mobile Devices business. Total cost savings from recent actions now expected to be approximately $1.5 billion in 2009.
more »
MasterCard announces organizational changes.
more »
Economic volatility , rising prices and a general pessimism about what the future holds were all opinions voiced in a recent “Eurobarometer” European survey.
more »
Wincor Nixdorf AG says it exceeded its profit goals for fiscal year 2007/2008, which ended Sept. 30, despite a battered global economy and a slight drop in retail sales.
more »
Across the country Australians are expected to spend over 10 billion U.S. dollars in post-Christmas sales.
more »