TeliaSonera Finland Steps Up Market Efforts -- Launches Independent Service Provider

TeliaSonera Finland is today announcing the next steps in its intensified market efforts. The aim is to increase the end-customer base in the Finnish market. The steps now being taken are the introduction of a new service provider, independent of TeliaSonera Finland, and a new subscription product for a specific target group. The new independent service provider, branded as Tele Finland Oy, will offer mobile subscriptions in TeliaSonera Finland's network. Tele Finland Oy is fully owned by TeliaSonera Finland. Tele Finland will however have operational independence in order to maximize its agility. The company will operate under its own management and own brand, as its service concept differs from the TeliaSonera Finland service concept. The development of offerings, sales and marketing will be handled outside the TeliaSonera Finland organisation. The company's aim is to offer competitively priced basic mobile subscriptions by minimizing its administrative, marketing and delivery costs. Arto Heimonen, previously Vice President at Products and Services, TeliaSonera Finland, has been appointed as Managing Director of the company. Tele Finland is expected to be an attractive alternative for the low price/basic service level oriented customers of all operators. Subscription for SK Restaurant's customers Already on Friday, May 14 SK Restaurants launched a new mobile subscription targeted at the loyalty program members of the restaurant company. The mobile subscription is produced by TeliaSonera Finland, and marketed and branded by SK Restaurants.