JSM Wins Account for Dictionary.com, Thesaurus.com
Published:
1 March 1999 y., Monday
Los Angeles-based Lexico Publishing Group LLC has hired JSM+ Communications as its first agency-of- record for its Dictionary.com and Thesaurus.com sites. Billings were estimated at $3 million to $5 million. JSM will develop an awareness campaign for the two sites and said it is considering everything from traditional advertising to online strategic alliances. In addition to being a daily destination for students, teachers and librarians everywhere, the sites want to be known as the trusted authority online for up- to-date definitions of words in technical fields, particularly computers and the Internet, high finance and the law. "We were aware of the new media capabilities at JSM", said Lexico Publisher Brian Kariger. "However, their successful partnership with Canon and the commitment of senior management to our account convinced us that this was the right decision." Canon_s business has grown from $150 million to $1.5 billion on JSM_s watch. Lexico Publishing Group is a provider of language reference tools on the Internet, including the Dictionary.com English Dictionary and directory of Internet reference sites, and Roget_s Thesaurus of English Words and Phrases at Thesaurus.com.
Šaltinis:
Internetnews.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
According to Spain's Minister of Industry, Tourism and Trade, Miguel Sebastián, currently chairing an Informal Energy Council today in Seville, the key to achieving a common EU energy market is to establish interconnections.
more »
Mr. Dominique Strauss-Kahn, Managing Director of the International Monetary Fund (IMF), announced today that the Fund will provide US$100 million very rapidly in emergency financing to Haiti to assist it in dealing with the aftermath of the massive and devastating earthquake that has hit the country.
more »
Mr. Dominique Strauss-Kahn, Managing Director of the International Monetary Fund (IMF), issued the following statement on Jamaica today.
more »
The Government of the Republic of Korea and the International Monetary Fund (IMF) announced today that they will jointly host a high-level international conference on Asia in Seoul, South Korea, during July 12-13, 2010.
more »
Mr. Dominique Strauss-Kahn, Managing Director of the International Monetary Fund (IMF), will travel to Tokyo and Hong Kong SAR, January 18−20, 2010.
more »
After lots were drawn, ten winners of Danske Bankas scholarships and one winner of an iPod shuffle player were established.
more »
The Meeting is convened on the initiative and by the resolution of the Management Board of the Bank.
more »
Today, Thursday, on the second and last day of their informal meeting in La Granja (Segovia), the ministers responsible for European Affairs will study the challenge of how to boost reflation through sustainable growth that generates new employment.
more »
How well-equipped are European companies to meet the challenges of global competition and the recent recession? The 2009 European Company Survey provides some clues.
more »
The European Commission decided today not to raise any objections to Finland's plan to support infrastructure investments in Vaasa regional airport.
more »