JSM Wins Account for Dictionary.com, Thesaurus.com
Published:
1 March 1999 y., Monday
Los Angeles-based Lexico Publishing Group LLC has hired JSM+ Communications as its first agency-of- record for its Dictionary.com and Thesaurus.com sites. Billings were estimated at $3 million to $5 million. JSM will develop an awareness campaign for the two sites and said it is considering everything from traditional advertising to online strategic alliances. In addition to being a daily destination for students, teachers and librarians everywhere, the sites want to be known as the trusted authority online for up- to-date definitions of words in technical fields, particularly computers and the Internet, high finance and the law. "We were aware of the new media capabilities at JSM", said Lexico Publisher Brian Kariger. "However, their successful partnership with Canon and the commitment of senior management to our account convinced us that this was the right decision." Canon_s business has grown from $150 million to $1.5 billion on JSM_s watch. Lexico Publishing Group is a provider of language reference tools on the Internet, including the Dictionary.com English Dictionary and directory of Internet reference sites, and Roget_s Thesaurus of English Words and Phrases at Thesaurus.com.
Šaltinis:
Internetnews.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
On 22 of June this year, the board of the newly established company of AB Bank SNORAS - UAB “SNORO Media Investicijos” - made a decision to invest in the shares of UAB “Lietuvos rytas” and to acquire 34 per cent of the authorised capital of the company.
more »
The Banker's Exchange is joining forces with Chicago-based Intergam Logistics as part of a global expansion initiative into the ATM support market.
more »
Lisbon treaty and financial supervision dominate debate at EU summit.
more »
In the most sweeping financial reform proposal since the Great Depression, President Barack Obama unveiled plans to overhaul the U.S. financial regulatory system, saying the events that led to the U.S. financial crisis make the proposed changes necessary.
more »
Due to the rising concerns on a possible disruption of Russian gas supplies to Europe coming through Ukraine, the Commission has chaired a meeting of the Gas Coordination Group to assure a stronger EU coordination and to secure energy supplies to European citizens.
more »
Mexico signs an agreement with Google to help revive tourism at its historical sites, after the swine flu epidemic.
more »
The recession could hit working women harder than men, an EU study warns, underscoring persistent disparities between the sexes in the European labour market.
more »
The first 4 months of 2009 saw 25 percent more FBI background checks on prospective firearm buyers compared to the same period last year in US.
more »
AS “Latvijas Krājbanka”, managed by AB Bank SNORAS, was presented with the annual prize of Deutsche Bank AG, one of the largest European banks, for the excellent quality of the outgoing payments.
more »
Danske Bankas has made another increase in the interest rate for fixed-term deposits in litas for both private and corporate clients.
more »