JSM Wins Account for Dictionary.com, Thesaurus.com
Published:
1 March 1999 y., Monday
Los Angeles-based Lexico Publishing Group LLC has hired JSM+ Communications as its first agency-of- record for its Dictionary.com and Thesaurus.com sites. Billings were estimated at $3 million to $5 million. JSM will develop an awareness campaign for the two sites and said it is considering everything from traditional advertising to online strategic alliances. In addition to being a daily destination for students, teachers and librarians everywhere, the sites want to be known as the trusted authority online for up- to-date definitions of words in technical fields, particularly computers and the Internet, high finance and the law. "We were aware of the new media capabilities at JSM", said Lexico Publisher Brian Kariger. "However, their successful partnership with Canon and the commitment of senior management to our account convinced us that this was the right decision." Canon_s business has grown from $150 million to $1.5 billion on JSM_s watch. Lexico Publishing Group is a provider of language reference tools on the Internet, including the Dictionary.com English Dictionary and directory of Internet reference sites, and Roget_s Thesaurus of English Words and Phrases at Thesaurus.com.
Šaltinis:
Internetnews.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
The European Commission has approved, under EC Treaty state aid rules, an Italian framework temporarily adapting certain existing risk-capital schemes to increase companies' financing possibilities during the current economic crisis.
more »
The European Commission has authorised, under EC Treaty state aid rules, a Maltese measure to help businesses to deal with the current economic crisis.
more »
We're making progress. That's the word from Treasury Secretary Tim Geithner about settling the financial markets.
more »
According to a new report released by NextGen Research, global markets for financial kiosks and enhanced ATMs will grow at a compound annual rate of 9 percent, to include more than 186,000 financial kiosks and nearly 2.5 million ATMs by 2013.
more »
Non-farming Latvians are buying pigs to beat the economic crisis.
more »
Is your money well spent at EU level? Every year, in April, the EP concludes its examination of EU spending for the financial year closed 16 months previously.
more »
In the construction sector, seasonally adjusted production1 decreased by 1.0% in the euro area2 (EA16) and by 2.1% in the EU272 in March 2009.
more »
Between 2000 and 2008, EU27 trade in goods with Russia more than tripled in value, with EU27 exports to Russia rising to 105 bn euro in 2008 from 23 bn in 2000.
more »
The European Commission has launched today a call for proposals covering key energy infrastructure projects such as energy interconnections, offshore wind energy and carbon capture and storage as part of the implementation of the EEPR.
more »
During its plenary session on 13 May 2009, the European Economic and Social Committee adopted a key opinion on responding to the crisis in the European automotive industry.
more »