JSM Wins Account for Dictionary.com, Thesaurus.com
Published:
1 March 1999 y., Monday
Los Angeles-based Lexico Publishing Group LLC has hired JSM+ Communications as its first agency-of- record for its Dictionary.com and Thesaurus.com sites. Billings were estimated at $3 million to $5 million. JSM will develop an awareness campaign for the two sites and said it is considering everything from traditional advertising to online strategic alliances. In addition to being a daily destination for students, teachers and librarians everywhere, the sites want to be known as the trusted authority online for up- to-date definitions of words in technical fields, particularly computers and the Internet, high finance and the law. "We were aware of the new media capabilities at JSM", said Lexico Publisher Brian Kariger. "However, their successful partnership with Canon and the commitment of senior management to our account convinced us that this was the right decision." Canon_s business has grown from $150 million to $1.5 billion on JSM_s watch. Lexico Publishing Group is a provider of language reference tools on the Internet, including the Dictionary.com English Dictionary and directory of Internet reference sites, and Roget_s Thesaurus of English Words and Phrases at Thesaurus.com.
Šaltinis:
Internetnews.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Motorola, Inc. today reported sales of $7.5 billion in the third quarter of 2008.
more »
The global financial crisis has already battered many European banks. Now it is hitting the EU auto industry, the world’s largest producer of motor vehicles.
more »
The European Commission has approved, under EC Treaty state aid rules, a German rescue package intended to stabilise financial markets by providing capital and guarantees to eligible financial institutions.
more »
A new report by the European Commission has assessed the competitiveness of the European Union in the global economy at the end of a decade of rapid economic change.
more »
Revenue surpasses $15 billion with healthy sales of enterprise software and Xbox 360 consoles.
more »
Airport charges are one of the hidden costs of flying and usually they are passed on from airlines to passengers.
more »
US and European leaders agree to series of summits on world finance.
more »
On Monday MEPs will debate a recovery plan for cod stocks in the North Sea and West Scotland. With over 70% of the world’s fish species already fully exploited or depleted, fisheries faces a crisis.
more »
A new study released by the European Commission today confirms the trend towards more private pension provision in the EU but highlights the need for inclusive coverage and adequate pension levels.
more »
Thursday, October 16, Brussels. President of the Republic of Lithuania Valdas Adamkus attended the second day session of the European Council meeting.
more »