Warner Bros. adds auctions

Published: 30 March 1999 y., Tuesday
Warner Bros. Online today announces a three-year deal withonline auction site eBay to integrate the commerce model throughout its online properties.The alliance will give Warner Bros. Online users a way to bid on entertainment merchandise featured in various areas of the site,including its home page, home page community AcmeCity and soon-to-be-launched portal Entertaindom.Also, links to Warner Bros. online properties will be featured on eBay_s site."EBay has come up with an e-commerce formula [that targets] the same kind of affinity group with passion for a dedicated area," said Jim Moloshok, president of Warner Bros. Online."Both of us are doing micromarketing," he added.For example, users in the Warner Bros. Looney Toons area could link to eBay to bid on Looney Toons merchandise. Likewise, users on eBay can click through to an online Rosie O_Donnell auction to benefit the For All Kids Foundation. Merchandise from Warner Bros._ "Rosie O_Donnell Show" is auctioned off using the eBay trading system.eBay is also featured in AcmeCity, the community area of Warner Bros. Online in which users can create their own home pages using entertainment content from the Warner Bros. site.AcmeCity home-page builders can link to eBay to trade their own merchandise online.
Šaltinis: Advertising Age
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Georgia: Kakheti Regional Road Improvement Project

The Kakheti Regional Roads Improvement Project for Georgia aims to reduce transport costs and improve access and traffic safety for the Kakheti regional roads. more »

The Cultural Days of the European Central Bank 2009 come to an end

“Don Quixote – Made in Romania” brought the curtain down on the Cultural Days of the European Central Bank (ECB) 2009, with an expressive combination of tap dance, folklore, pantomime and martial arts. more »

The capital of the Latvian bank AS “Latvijas Krajbanka”, managed by Bank SNORAS, increased by LTL 45 million

The Latvian Finance and Capital Market Commission permitted Mr. Vladimir Antonov, who is also the main shareholder of AB Bank SNORAS, to acquire and manage up to 33 per cent of the shareholding of the Latvian bank AS “Latvijas Krajbanka”. more »

New Asphalt Plant

On October 30, the French-capital company “Eurovia Lietuva” opened a new asphalt plant near the capital city Vilnius. The company invested EUR 3.5 million into the new factory which is located near the old manufacturing facility to be closed soon. more »

The shareholders of AB Bank SNORAS endorsed increasing the authorized capital up to LTL 500 million

During the extraordinary general shareholders' meeting of AB Bank SNORAS, which took place on 5th November 2009, it was decided by additional contributions to increase the authorized capital of the bank by more than LTL 88 million. more »

New Asphalt Plant

The French-capital company “Eurovia Lietuva” opened a new asphalt plant near the capital city Vilnius. more »

Baltic Banking Among the Most Advanced in CEE

“Banking Market in the Baltics 2009-2011, CEE Banking Brief” report recently presented by Intelace Research states that, despite the current economic recession, Estonia, Latvia and Lithuania are still among the most advanced banking markets in Central and Eastern Europe (CEE). more »

AB Bank SNORAS will include LTL 72.5 million bond emission in the second level capital of the bank

The Bank of Lithuania permitted AB Bank SNORAS to include in the second level capital LTL 72.5 million (EUR 21 million) worth emission of termless debt securities distributed via non-public distribution on 31st August this year. more »

Financial, Economic and Social Crisis Committee holds opening session

The remit of the Parliamentary Committee set up to examine the financial crisis was debated at its first meeting on Wednesday (4 November). more »

Borderless banking

Europeans can now use direct debit from their home account to pay bills anywhere in the EU. more »