Online sites use eBay capabilities.
Published:
30 March 1999 y., Tuesday
Warner Bros. Online today announces a three-year deal withonline auction site eBay to integrate the commerce model throughout its online properties.The alliance will give Warner Bros. Online users a way to bid on entertainment merchandise featured in various areas of the site,including its home page, home page community AcmeCity and soon-to-be-launched portal Entertaindom.Also, links to Warner Bros. online properties will be featured on
eBay_s site."EBay has come up with an e-commerce formula [that targets] the
same kind of affinity group with passion for a dedicated area," said Jim Moloshok, president of Warner Bros. Online."Both of us are doing micromarketing," he added.For example, users in the Warner Bros. Looney Toons area could link to eBay to bid on Looney Toons merchandise. Likewise, users on eBay can click through to an online Rosie O_Donnell auction to benefit the For All Kids Foundation.
Merchandise from Warner Bros._ "Rosie O_Donnell Show" is auctioned off using the eBay trading system.eBay is also featured in AcmeCity, the community area of Warner Bros. Online in which users can create their own home pages using
entertainment content from the Warner Bros. site.AcmeCity home-page builders can link to eBay to trade their own merchandise online.
Šaltinis:
Advertising Age
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
On 31 August 2009 in a non-public way AB Bank SNORAS issued the emission of perpetual debt securities included into the bank capital amounting to LTL 72.5 million.
more »
The European Commission, through its longstanding cooperation with the US and Canada, announces the launch of 33 new and innovative projects involving universities and training institutions on both sides of the Atlantic.
more »
Today at the VII World Congress on Alternatives and Animal Use in the Life Sciences in Rome, the European Commission and the European cosmetic industry presented their joint financial effort for research into alternative safety testing methods.
more »
SEB Bank, the largest bank in Lithuania, invests almost LTL 4.6 million in to the upgrade of its data transmission network.
more »
The World Bank’s Board of Executive Directors today approved a credit of US$ 36.6 million equivalent of additional financing for the Lifeline Road Improvement Project for Armenia.
more »
The Executive Board of the International Monetary Fund (IMF) today completed the first review of Latvia's performance under an economic program supported by a 27-month Stand-By Arrangement.
more »
The Commission has today decided to close the formal investigation procedure into the privatisation and restructuring of Austrian Airlines concluding that the restructuring following its sale to Lufthansa is compatible with community law.
more »
Ben Bernanke's reappointment as head of the Federal Reserve did not come as a surprise, but Wall Street still responded with the proverbial thumbs up.
more »
Over I half-year 2009 accommodation establishments had by 22 per cent less guests.
more »
In the first such transaction in Russia, carbon credits generated by utilising gas which would otherwise be flared at an oilfield in eastern Siberia are to be purchased through a carbon fund set up by the EBRD and the European Investment Bank (EIB), the Multilateral Carbon Credit Fund (MCCF).
more »