MTV Launches Its First Chinese-Language Site.
Published:
3 October 1999 y., Sunday
MTV has launched its first Chinese-language Web site, to complement its new MTV Mandarin strand. The site (www.mtvchinese.com), a joint venture with Asian Internet content-provider Tricast, carries music news, interviews, reviews, information on music products, and online chat channels. It will also feature news on music-related events in Beijing and Shanghai, as well as in Hong Kong, Singapore and Taiwan. "As Asian audiences become more Internet-savvy, they are beginning to demand greater localized content depth," says Paul Meyers, GM of MTV Asia Online and CEO of Tricast.According to MTV Networks Asia senior VP Richard Cunningham, MTV hopes the site will generate revenues from advertisers targeting the region_s 15-34-year-olds.
Šaltinis:
Billboard Bulletin
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Ladies and gentlemen, the Beatles! -- in their own words
more »
The Scandinavian-American Foundation’s new headquarters opening this fall in NYC sounds really exciting.
more »
Art on Internet is not new thing in the world, but in Lithuania it is just coming. First step has been already made by “Home of Lithuania Art”.
more »
Pop star Madonna has shot straight to the number one slot in the singles chart, just over two weeks after the birth of her second child.
more »
Yan Tihonovich, the former national deputy, outstanding representative of the Polish Diaspora, author of the books on philosophy and research claims so.
more »
Project IM.BALANCE is going to start in only 4 days!
more »
The Internet café, which was established in the House of Culture “Agila” in Nida was met with the greetings of the Internet lovers who came here to have a rest and of the local inhabitants, the access to the Internet for whom was not available until now.
more »
Alanis Morissette has signed on to perform at the third annual Yahoo! Internet Life Online Music Awards ceremony on July 24 at Studio 54 in New York City, a spokesperson for Yahoo! confirmed.
more »
When ``American Beauty'' hit theaters last fall, many were surprised when it became a box-office hit and an Oscar front-runner.
more »
``Godfather'' director Francis Ford Coppola has struck a deal to make his once-bankrupt production company, American Zoetrope, a major supplier for MGM_s newly revamped art-house distributor, United Artists, studio sources said on Tuesday.
more »