MTV Launches Its First Chinese-Language Site.
Published:
3 October 1999 y., Sunday
MTV has launched its first Chinese-language Web site, to complement its new MTV Mandarin strand. The site (www.mtvchinese.com), a joint venture with Asian Internet content-provider Tricast, carries music news, interviews, reviews, information on music products, and online chat channels. It will also feature news on music-related events in Beijing and Shanghai, as well as in Hong Kong, Singapore and Taiwan. "As Asian audiences become more Internet-savvy, they are beginning to demand greater localized content depth," says Paul Meyers, GM of MTV Asia Online and CEO of Tricast.According to MTV Networks Asia senior VP Richard Cunningham, MTV hopes the site will generate revenues from advertisers targeting the region_s 15-34-year-olds.
Šaltinis:
Billboard Bulletin
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
On 8 September, the jury for the European Capital of Culture will decide which city should be nominated by Sweden to be European Capital of Culture 2014.
more »
Remains of noble family of Radvilos of the Grand Duchy of Lithuania will be reburied with military ceremony, September 3-5
more »
Stars of Hollywood, Italian and world cinema walk the red carpet for start of the 66th annual Venice Film Festival.
more »
Each summer these Tibetan villagers offer a bloody sacrifice. Cheek piercing is one of the rituals offered for the local mountain gods in China's Qinghai province during the Tibetan Lurol festival. The more you bleed, the more sins you have committed.
more »
For the twelfth year in a row libraries are invited to join the project Nordic Library Week.
more »
“It is a powerful story that I think could have a wide readership throughout Europe”, said Minister for EU Affairs Cecilia Malmström when she participated in an event in Stockholm on Monday to introduce the presentation of the European Union Prize for Literature.
more »
On August 12-16 the Miyazaki city community will have a rare chance to discover a distant country of the Baltic Sea, Lithuania.
more »
A 20-year-old Lithuanian singer with “an incredible, high-thrilling voice and a unique line in exhilaratingly dark, Baltic folk pop” writes Time Out about the Lithuanian singer Alina Orlova, who comes back to London for a show at the Thames Festival on Sunday evening (13 September) and an intimate chamber performance in Cafe OTO on Monday (14 September).
more »
The Lithuanian piano duo’s of Ruta and Zbignevas Ibelhauptas will be on their first concert tour in Japan August 13-24.
more »
The disturbing new movie, 'War Boys', looks at life on the US Mexican border where for some, life is lived on a the edge of a knife.
more »