Two New Books, Two Ways of Marketing

Published: 26 March 1999 y., Friday

For book publishers, retailers, and authors, the Digital Age has been an era of testing and uncertainty. The big question: Will new technologies be employed primarily to complement and streamline book publishing -- or will they undermine the business altogether? Two recent announcements illustrate the possibilities at the extremes: In one case, a publisher will simultaneously print a medical handbook and launch a Web site devoted to regular updates of the printed volume. In another instance, an author has announced that he will bypass publishers and retailers altogether, and send out his new novel in installments via e-mail. Readers of Simon & Schuster_s The Harvard Medical School Family Health Guide, to be published this fall, will be able to go to the book_s Web site and get new data that is keyed to sections of the manuscript. Free updates will contain breaking news about the causes of illness, diagnostic tests, pharmaceuticals and treatments, and directories of health organizations. Fans of the horror genre, meanwhile, will be treated to a techno-freebie. Starting in May, Douglas Clegg, author of "The Halloween Man" and other such works, will be sending out short, weekly installments of a new ghost story, Naomi, to all who request it. Clegg figures the approach could prompt him to produce his best work yet. "The fact that there are people out there waiting for it every week means a pressure that is creative and healthy," he says.

Šaltinis: BW
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Youtube video artists turn heads

A new exhibition at The Guggenheim Museum reveals winners of a worldwide competition of video art submitted via YouTube. more »

Colosseum’s dungeons open to public

Tourists will soon be able to get a gladiator-eye view of Rome’s Colosseum, as the dungeons and the upper third tier of the world's most famous fighting arena open to the public. more »

Nobel Prize for Literature: European Commission President, José Manuel Barroso, congratulates Mario Vargas Llosa

The President of the European Commission said, “With this Nobel Prize, the international community acknowledges the fruitful work of one of the best writers of our times. more »

Commissioner Vassiliou congratulates the cities preselected in Spain for the title of “European Capital of Culture 2016”

At its four-day meeting in Madrid, the selection panel appointed to assess the cities applying to be a European Capital of Culture in 2016 recommended that the following be preselected from a fiercely competitive field: Burgos, Córdoba, Donostia-San Sebastián, Las Palmas de Gran Canaria, Segovia and Zaragoza. more »

Ancient pre-Inca royals uncovered

Archaeologists in Peru discover a burial site from an ancient civilization that predates the Incas and would have been in existence near the time of Christ. more »

World tango festival in full swing

The World Cup Tango competition gets under way in Buenos Aires. more »

Artist perfects the breast stroke

An amateur artist from St. Petersburg, Russia, offers paintings which she creates with her breasts. more »

Europe's summer culture crop

Summer is the season for cultural festivals. With a bumper harvest of cultural events out there, what better time of year to head off and sample the exceptional places and world-class artists that Europe has to offer? more »

Dalai Lama blesses giant Buddha

The Dalai Lama inaugurates a 106-foot-tall Buddha statue in India's Kashmir. more »

LUX film prize: 3-film shortlist for 2010

Akadimia Platonos, Die Fremde and Illégal were the three films shortlisted on Tuesday for the European Parliament's 2010 LUX film prize, during an event at the Venice International Film Festival. more »