Two New Books, Two Ways of Marketing

Published: 26 March 1999 y., Friday

For book publishers, retailers, and authors, the Digital Age has been an era of testing and uncertainty. The big question: Will new technologies be employed primarily to complement and streamline book publishing -- or will they undermine the business altogether? Two recent announcements illustrate the possibilities at the extremes: In one case, a publisher will simultaneously print a medical handbook and launch a Web site devoted to regular updates of the printed volume. In another instance, an author has announced that he will bypass publishers and retailers altogether, and send out his new novel in installments via e-mail. Readers of Simon & Schuster_s The Harvard Medical School Family Health Guide, to be published this fall, will be able to go to the book_s Web site and get new data that is keyed to sections of the manuscript. Free updates will contain breaking news about the causes of illness, diagnostic tests, pharmaceuticals and treatments, and directories of health organizations. Fans of the horror genre, meanwhile, will be treated to a techno-freebie. Starting in May, Douglas Clegg, author of "The Halloween Man" and other such works, will be sending out short, weekly installments of a new ghost story, Naomi, to all who request it. Clegg figures the approach could prompt him to produce his best work yet. "The fact that there are people out there waiting for it every week means a pressure that is creative and healthy," he says.

Šaltinis: BW
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Rowling still has magic touch, say reviewers

Early reviews of Harry Potter and the Order of the Phoenix said that JK Rowling's new novel, released on Saturday amid massive publicity, had recreated the magic formula which has seen the books become international bestsellers more »

Video Game Critics Vote 'Half-Life 2' Best of Show

As much as Hollywood critics tend to spurn movies involving exploding zombies, video game critics appear to love them. more »

The Winners of Annual Eurovision Song Contest

Turkey has won the annual Eurovision song contest in a nail-biting final vote more »

McCartney performs at Rome's Colosseum

Ringed by the crumbled walls of the Colosseum, Paul McCartney strummed his acoustic guitar and belted out Beatles tunes Saturday night more »

"Khayyam and Nature"

The exhibition of "Khayyam and Nature" was opened by French artist Kamal Serbi in Iran's Cultural House in Paris more »

A mini-Disneyland

Dutch Company Planning Investment in a Recreation Park in the Port City of Klaipeda more »

Latvia gives complete satisfaction

The latest performances of the ballet come from the Latvian National Ballet more »

US army was told to protect looted museum

The United States army ignored warnings from its own civilian advisers that could have stopped the looting of priceless artefacts in Baghdad more »

No Oscar for Kaurismäki film

Best Foreign Film award goes to Germany more »