Two New Books, Two Ways of Marketing

Published: 26 March 1999 y., Friday

For book publishers, retailers, and authors, the Digital Age has been an era of testing and uncertainty. The big question: Will new technologies be employed primarily to complement and streamline book publishing -- or will they undermine the business altogether? Two recent announcements illustrate the possibilities at the extremes: In one case, a publisher will simultaneously print a medical handbook and launch a Web site devoted to regular updates of the printed volume. In another instance, an author has announced that he will bypass publishers and retailers altogether, and send out his new novel in installments via e-mail. Readers of Simon & Schuster_s The Harvard Medical School Family Health Guide, to be published this fall, will be able to go to the book_s Web site and get new data that is keyed to sections of the manuscript. Free updates will contain breaking news about the causes of illness, diagnostic tests, pharmaceuticals and treatments, and directories of health organizations. Fans of the horror genre, meanwhile, will be treated to a techno-freebie. Starting in May, Douglas Clegg, author of "The Halloween Man" and other such works, will be sending out short, weekly installments of a new ghost story, Naomi, to all who request it. Clegg figures the approach could prompt him to produce his best work yet. "The fact that there are people out there waiting for it every week means a pressure that is creative and healthy," he says.

Šaltinis: BW
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

The future of European Film under discussion in Mons

On 5-6 July, the first official event in the “Culture and Audiovisual” programme took place in Mons, in connection with the Belgian Presidency of the European Union, organised by the Centre for Cinema and Audiovisual Activities (CCA) of the French-speaking Community of Belgium. more »

European Parliament LUX prize - 10-film 2010 official selection announced

The ten films pre-selected to compete for this year's European Parliament LUX Prize were unveiled on Monday, at the Brussels European Film Festival. more »

Commissioner Vassiliou presents EU awards for Cultural Heritage

Nearly 30 outstanding cultural heritage projects will be honoured tonight at the European Union Prize for Cultural Heritage/Europa Nostra Awards at the Aya Irini (Topkapi Palace) in Istanbul, Turkey. more »

China aims to build 3D empire

Inspired by the success of "Avatar," Chinese filmmakers are hoping to create their own 3D blockbusters. more »

Obama film to hit Indonesia screens

Indonesian novelist makes film about U.S. president Barack Obama spending part of his childhood in Indonesia. more »

Cannes - European funded films take honours

What do eight Christian monks in the mountains of North Africa, a troupe of burlesque strip-teasers in Paris and a French gallery owner in Tuscany have in common? more »

UK nominations for the EP prize for journalism 2010

The UK nominations for the EP Prize for Journalism have been selected and will now compete for the €5,000 prizes against entries from other EU Member States. more »

Mayan relics restored

Archaeologists in Mexico begin restoring six Mayan figureheads which give insight into the culture's earliest influences. more »

European talent shines at Cannes

Palme d’Or hopefuls include 6 films made with EU aid. Twenty EU-financed films have been selected to screen at this year’s festival, 6 of which are vying for the top award. more »

'European Rendez-vous' at Cannes International Film Festival

Twenty European films financed by the European Union's MEDIA programme have been selected for screening at the 63rd Cannes International Film Festival, including six films in competition for the Palme d'Or Award (see annex for details). more »