AltaVista offers free Web access service

Published: 15 August 1999 y., Sunday
AltaVista has become the first major Internet search portal to offer free Web access, a sharp contrast from companies that charge $20 per month for bare-bones service. But there_s a catch - lots of ads and less privacy. The strategy_s success depends on how many consumers willingly subject themselves to a constant stream of advertisements. AltaVista requires customers to click on a window of ads and Web links on the computer screen at least once an hour, or be disconnected. It also monitors a customer_s Internet usage to send them advertising. But if AltaVista succeeds in luring millions of Internet customers, as well as many more visitors to its network of sites, it could trigger a new movement by large access providers. AltaVista says it_s signed up 50,000 users since launching the service Thursday and aims for 1 million users within a year. AltaVista stands out as the first major Web brand to join the trend. AltaVista, based in Palo Alto, Calif., was sold by Compaq Computer Corp. in June to the Internet investment firm CMGI Inc. for $2.5 billion in a deal that has not yet closed. Some analysts say AltaVista, which ranked No. 10 among Web sites last month, has little choice but to take a radical approach.
Šaltinis: Nando Media
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

Web sites prey on rivals' stores

A growing number of online companies are ambushing competitors through software that puts ads where marketers want them most--in front of customers visiting rival Web sites. more »

IE 6 to launch on 15 August

Internet Explorer 6 is due to go gold next week and will be released on August 15 as a standalone program, according to software development sites. more »

Microsoft Unveils Content Management Server 2001

Another .NET enabled product has left the stables at Redmond. more »

Ex-hacker knows how worm turns

The worm has kept Josef Chamberlin busy at the keyboard, operating on only snippets of sleep, many recent days and nights. more »

The (Instant) Message is Clear

If you need to reach someone at his or her office, the phone--we now know--is not the best way to do it. E-mail is easier and more popular, as evidenced by the deluge of messages with which cube dwellers are greeted each morning as they log onto their com more »

Europeans warm to buying cars online

Over a third of European Internet users are ready to buy a car on the Internet, according to a new study. more »

Telia will not appeal UMTS license decision

Sweden must maintain the pace of its UMTS network rollout more »

Turning the CodeRedWorm into Profits

While the Federal Bureau of Investigation and network security advocates are busy mobilizing IT managers around the country for the upcoming outbreak of the Code Red Worm, one resourceful Web site operator from the Utrecht in the Netherlands stands to mak more »

'Code Red' worm may re-emerge on Internet Tuesday

The fast-spreading ``Code Red'' Internet worm, which disrupted U.S. government Web sites last week, is likely to start multiplying again on Tuesday and could slow down the Internet, officials said on Monday. more »

search.lt news

search.lt presents newest links more »