Levi_s Online Store Using Andromedia Technology.

The customers were "right on." Levi Strauss & Co. recently launched online store ( www.levi.com). It_s using Andromedia Inc._s LikeMinds personalization technology to make purchase suggestions to customers. LikeMinds uses predictive modeling technology that analyzes past customer behavior and preferences, identifies like-minded individuals, and makes personalized product recommendations for them in real time. In a first-of-its-kind application called Style Finder, the Levi_s site uses the LikeMinds technology to give customers recommendations about the latest Levi_s looks that fit well with their personal style, based on how they answer a series of questions about music, fashion, and fun. According to Levi Strauss & Co., 74 percent of customers who have used the technology said the clothing recommendations were "right on." The Levi_s Online Store represents the first personalization effort in the fashion industry to utilize collaborative filtering for e-commerce, Andromedia said.