Some Websites Changing Rules Of E-Commerce.

Amazon.com, Cisco Systems and Land_s End were among the companies that got high marks for creating Websites that blend profits with customer loyalty, in a new report on Web innovators that are changing the rules of online commerce. The report - released by Peppers and Rogers Group, a consulting firm specializing in one-to-one marketing - also gave nods to Dell Computer, online grocer Peapod, S&P Personal Wealth, Ticketmaster Online, the Wall Street Journal and online investor E*Trade for outstanding Websites. Peppers and Rogers reviewed 51 Websites culled from 500 sites nominated by readers of the firm_s electronic newsletter.Online bookseller Amazon ranked number one on the list for its recommendations system based on a customer_s past purchases. Amazon also took seventh-place honors for its "1-Click" ordering system, which stores shipping and billing information about a customer and enables them to order items with one click of the mouse. Cisco Systems ranked second for its customizable online knowledge base, which gives customers access to the same knowledge base used by the firm_s technical support staff. Dell Computer placed third for its online product configuration, which lets anyone buying a computer custom-configure 21 different features, from hard drive to printer. Casual clothing retailer Land_s End came in fourth for creating a virtual dressing room for women on its site. By entering information about height, build and hair color, the program creates an online model so women can visualize what they might look like in the clothes they want to purchase. Peapod_s recipe generator earned the Web grocery store fifth place in the Peppers and Rogers study...