Web plays politics but doesn't take lead

Published: 16 November 2000 y., Thursday
Online media stayed in the wings during much of the campaign but took center stage during the finale, when television and newspapers fell victim to reporting glitches. Hungry for the latest news, Americans headed to cyberspace, causing some major media sites to buckle under heavy traffic. The last-minute rush for online election information stood in contrast to the campaign as a whole, however, in which the Web played only a minimal role. «There were high expectations for Election 2000,» said Jeff Stanger, a Web strategist for several Democratic congressional candidates. «Except in a few cases, it didn't materialize.» Candidates raised only a fraction of their overall campaign budgets online. They also reserved the majority of their advertising spending for traditional venues such as television. Voters largely stayed away from the Web for election news until the waning hours of the contest, when major news organizations prematurely called the neck-and-neck race in favor of Texas Gov. George W. Bush. While waiting for word on the Florida recount, traffic to candidate and news sites continued to spike in the days following the election, according to Net audience rating company Nielsen/NetRatings.
Šaltinis: digital.cnet.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

A Call on the Baltic and Nordic States for greater integration in Riga

On 27 August at the meeting of foreign ministers of Lithuania, Latvia, Estonia, Sweden, Finland, Denmark, Norway and Iceland (NB8) in Riga, head of Lithuania’s diplomacy called on the Nordic and Baltic States for greater integration. more »

The President extended congratulations to Moldovan leader on Independence Day

President Dalia Grybauskaitė offered her congratulations to Mihai Ghimpu, Speaker of the Moldovan Parliament and Acting President of Moldova, on Independence Day. more »

Lithuania's Foreign Minister encouraged ambassadors to take the initiative in developing economic diplomacy

Minister of Foreign Affairs A. Ažubalis encouraged the ambassadors to take the initiative in searching for potential investors from the countries of their representation, and in inviting Lithuanian businesses to look for export opportunities and partners. more »

Key foreign policy objective: Consistent protection of the interests of Lithuania and its citizens

At the annual convention of Lithuanian ambassadors, President Dalia Grybauskaitė gave an overview of this year's main foreign policy issues, discussed top priorities and defined foreign policy guidelines for the next year. more »

Lithuania and Germany will sign an agreement on the mutual representation in consular matters

On 24 August at Lithuania’s Ministry of Foreign Affairs, Lithuania’s and Germany’s Governments will conclude an agreement on mutual representation by diplomatic and consular missions in visa application procedures. more »

Dalia Grybauskiatė met with President Bronisław Komorowski currently on vacation in Lithuania

President Dalia Grybauskaitė met with Polish President Bronisław Komorowski who is currently on vacation in Lithuania. more »

Lithuania's representative joins the Police Advisory Group of the OSCE to Kyrgyzstan

Lithuania delegates Deputy Director of Lithuania’s National Police School professor Alvydas Šakočius to the Police Advisory Group of the Organisation for Security and Cooperation in Europe (OSCE) to Kyrgyzstan. more »

Dalia Grybauskaitė extended condolences to the President of Italy on the death of President Francesco Cossiga

President Dalia Grybauskaitė expressed, on behalf of the people of Lithuania and herself, condolences to President Giorgio Napolitano of the Italian Republic on the death of President Francesco Cossiga. more »

The President received letters of credence from Moldovan ambassador

President Dalia Grybauskaitė received letters of credence from Ambassador Igor Klipii of the Republic of Moldova. more »

Dalia Grybauskaitė offered condolences the President of China over the devastating mudslide

President Dalia Grybauskaitė extended condolences to President Hu Jintao over the tragic disaster in China's Gansu province - claiming more than one thousand innocent lives. more »