Web plays politics but doesn't take lead

Published: 16 November 2000 y., Thursday
Online media stayed in the wings during much of the campaign but took center stage during the finale, when television and newspapers fell victim to reporting glitches. Hungry for the latest news, Americans headed to cyberspace, causing some major media sites to buckle under heavy traffic. The last-minute rush for online election information stood in contrast to the campaign as a whole, however, in which the Web played only a minimal role. «There were high expectations for Election 2000,» said Jeff Stanger, a Web strategist for several Democratic congressional candidates. «Except in a few cases, it didn't materialize.» Candidates raised only a fraction of their overall campaign budgets online. They also reserved the majority of their advertising spending for traditional venues such as television. Voters largely stayed away from the Web for election news until the waning hours of the contest, when major news organizations prematurely called the neck-and-neck race in favor of Texas Gov. George W. Bush. While waiting for word on the Florida recount, traffic to candidate and news sites continued to spike in the days following the election, according to Net audience rating company Nielsen/NetRatings.
Šaltinis: digital.cnet.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Lithuania's Foreign Minister met with members of Moldova's parliament

Lithuania’s Minister of Foreign Affairs Audronius Ažubalis met with the parliamentary delegation from Moldova, that is paying a visit to Lithuania at the invitation of Lithuania’s Ministry of Foreign Affairs, the U.S. International Republican Institute and the Parliamentary Forum of the Community of Democracies, which is currently chaired by Lithuania. more »

The President: To preserve nature, we first have to change ourselves

President Dalia Grybauskaitė met with Dr. Birutė Galdikas, a well-known Lithuanian Canadian primatologist, conservationist, ethologist, and author of several books relating to the endangered orangutan. more »

President received credentials from Algerian Ambassador

President of the Republic of Lithuania Dalia Grybauskaitė received letters of credence from the Ambassador of the People's Democratic Republic of Algeria, Abdelkader Khemri. more »

Community of Democracies’ Working Group on gender equality was established in Vilnius

On 11-12 April in Vilnius, Lithuania’s Presidency of the Community of Democracies held a convening meeting of the Working Group on Gender Equality. more »

EUR 1 billion & 5300 New Jobs in 2009

Figures recently published in the FDImarkets.com investment monitor database show that 28 foreign companies invested over EUR 1 billion and created 5300 new jobs in Lithuania in 2009. more »

Lithuania’s interests must be secured in NATO’s new strategic concept

The Ministry of National Defence must seek that NATO's new strategic concept takes account of Lithuania's interests, President of the Republic of Lithuania Dalia Grybauskaitė underlined during her visit to the Ministry of National Defence. more »

Discussion on European and Lithuanian values

On March 19th the Parliament of the Republic of Lithuania (Seimas) hosts the discussion European and Lithuanian Values: Identical or Different? more »

Commemoration of March 11 to be joined in by foreign visitors

This March 11, Lithuania will commemorate the 20th Anniversary of Restoration of Independence. more »

National Police Training arranged by the EU Police Mission took place in Chaghcharan

March 4, finishing ceremony of training for leading officers of Afghan National Police was held in Chaghcharan, capital of Ghowr. more »

Lithuania’s Foreign Vice-Minister participated in Bilateral Consultations in Riga

On 9 March in Riga, Lithuania’s Vice-Minister of Foreign Affairs Evaldas Ignatavičius took part in bilateral consultations between foreign ministries of Lithuania and Latvia. more »