Web plays politics but doesn't take lead

Published: 16 November 2000 y., Thursday
Online media stayed in the wings during much of the campaign but took center stage during the finale, when television and newspapers fell victim to reporting glitches. Hungry for the latest news, Americans headed to cyberspace, causing some major media sites to buckle under heavy traffic. The last-minute rush for online election information stood in contrast to the campaign as a whole, however, in which the Web played only a minimal role. «There were high expectations for Election 2000,» said Jeff Stanger, a Web strategist for several Democratic congressional candidates. «Except in a few cases, it didn't materialize.» Candidates raised only a fraction of their overall campaign budgets online. They also reserved the majority of their advertising spending for traditional venues such as television. Voters largely stayed away from the Web for election news until the waning hours of the contest, when major news organizations prematurely called the neck-and-neck race in favor of Texas Gov. George W. Bush. While waiting for word on the Florida recount, traffic to candidate and news sites continued to spike in the days following the election, according to Net audience rating company Nielsen/NetRatings.
Šaltinis: digital.cnet.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Leadership of the Ministry of National Defence and Lithuanian Armed Forces will visit Lithuanian peacekeepers in Afghanistan

October 14, Vice Minister of National Defence Vytautas Umbrasas and Chief of Defence of Lithuania Maj. Gen. Arvydas Pocius left for a two-day visit in Afghanistan. more »

Important for Lithuania Anniversaries included into the Unesco List of Anniversary Celebrations

On 13 October in Paris during the 35th session of the General Conference of United Nations Educational, Scientific and Cultural Organization (UNESCO), the list of anniversary celebrations with which UNESCO will be associated in 2010-2011 was approved. more »

Lithuania’s Foreign Minister: the Eu Enlargement has proved beneficial

On 14 October, the European Commission presented its annual package of documents on the European Union enlargement. more »

Lithuania’s Foreign Minister started his visit to Afghanistan

On 15-17 October, Lithuania’s Minister of Foreign Affairs Vygaudas Ušackas is paying a working visit to Afghanistan. more »

The President congratulated King Juan Carlos I of Spain on National Day

President Dalia Grybauskaitė extended on behalf of herself and the people of Lithuania congratulations to King Juan Carlos I of Spain on National Day. more »

NATO is interested in investing in defence of the Baltic region

We have been assured that NATO is still interested in investing in defence of the Baltic region, says President of the Republic of Lithuania Dalia Grybauskaitė having met with NATO Secretary General Anders Fogh Rasmussen. more »

Minister of National Defence R. Juknevičienė will sign intergovernmental agreement on cooperative actions to prevent pollution of the Baltic Sea with oil and other hazardous materials

October 8, Minister of National Defence Rasa Juknevičienė and Transport Minister of the Russian Federation Igor Levitin will sign an agreement between the Governments of the Russian Federation and the Republic of Lithuania on joint actions of preventing pollution of the Baltic Sea with oil and other hazardous materials. more »

President of the Republic of Lithuania and NATO Secretary General will visit Aviation Base of the Lithuanian Air Force

On October 9 President of the Republic of Lithuania H.E. Dalia Grybauskaitė and NATO Secretary General Anders Fogh Rasmussen will visit Aviation Base of the Lithuanian Air Force in Šiauliai. more »

Cooperation between Lithuania and the Republic of South Africa is discussed in Vilnius

On 8 October, Lithuania’s Minister of Foreign Affairs Vygaudas Ušackas received International Relations and Cooperation Deputy Minister of the Republic of South Africa Susan van der Merwe, who came to Lithuania for political consultations. more »

Lithuania will represent Denmark when issuing Schengen Visas in Kaliningrad

Lithuania and Denmark concluded an agreement, under which Lithuania would represent Denmark in Kaliningrad when issuing Schengen visas. more »