Web plays politics but doesn't take lead

Published: 16 November 2000 y., Thursday
Online media stayed in the wings during much of the campaign but took center stage during the finale, when television and newspapers fell victim to reporting glitches. Hungry for the latest news, Americans headed to cyberspace, causing some major media sites to buckle under heavy traffic. The last-minute rush for online election information stood in contrast to the campaign as a whole, however, in which the Web played only a minimal role. «There were high expectations for Election 2000,» said Jeff Stanger, a Web strategist for several Democratic congressional candidates. «Except in a few cases, it didn't materialize.» Candidates raised only a fraction of their overall campaign budgets online. They also reserved the majority of their advertising spending for traditional venues such as television. Voters largely stayed away from the Web for election news until the waning hours of the contest, when major news organizations prematurely called the neck-and-neck race in favor of Texas Gov. George W. Bush. While waiting for word on the Florida recount, traffic to candidate and news sites continued to spike in the days following the election, according to Net audience rating company Nielsen/NetRatings.
Šaltinis: digital.cnet.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

The new state secretary of the ministry starts his tenure

On February 2, Kęstutis Jankauskas started his tenure as the state secretary of Lithuania’s Ministry of Foreign Affairs, after he was selected by the Ministry for this office. more »

Valdas Adamkus Met with EBRD President in Davos

On the last day of his working visit to the Worl Economic Forum gathering in Davos, President Valdas Adamkus met with Thomas Mirow, President of the European Bank for Reconstruction and Development. more »

President asked Azeri and Pakistani leaders for support

President asked Azeri and Pakistani leaders to support the Baltic candidature to the position of UNESCO Director General. more »

President met with international corporate leaders in Davos

During the World Economic Forum, the President of the Republic of Lithuania Valdas Adamkus met with Paul Mountford, one of the managers of “Cisco Systems”, Christian Clausen, President and CEO of Nordea Bank, and philanthropist George Soros. more »

President invites leading companies of the world to develop investment in Lithuania

While in Davos (Switzerland) where he participates in the World Economic Forum, the President of the Republic of Lithuania Valdas Adamkus met with Jean-Michel Halfon, “Pfizer” President and General Manager for Emerging Markets, and with Lars Josefsson, “Vattenfall” President and CEO. more »

Agreement reached between Government and small business: no demonstration

The Association has made a decision not to organise a demonstration that had been planned for 3 February. more »

Vygaudas Ušackas meets with latvian pupils

On 28 January, Lithuania’s Minister of Foreign Affairs Vygaudas Ušackas received a group of twelfth-grade pupils from a secondary school of Saulkrasti, the city of Latvia. more »

President said goodbye to the Italian Ambassador

President of the Republic of Lithuania Valdas Adamkus said goodbye to the outgoing Ambassador of the Italian Republic Mr. Giulio Prigioni. more »

Baltic energy security on the meetings’ agenda

Prime Minister Andrius Kubilius has met with Estonian President Toomas Hendrik Ilves and Speaker of the Estonian Parliament Ene Ergma today. more »

President to take part in the World Economic Forum in Davos

Tomorrow President of the Republic of Lithuania Valdas Adamkus goes for a working visit to Switzerland to take part in the World Economic Forum in Davos to be held under the title “Shaping the Post-Crisis World” on 28-31 January. more »