Web plays politics but doesn't take lead

Published: 16 November 2000 y., Thursday
Online media stayed in the wings during much of the campaign but took center stage during the finale, when television and newspapers fell victim to reporting glitches. Hungry for the latest news, Americans headed to cyberspace, causing some major media sites to buckle under heavy traffic. The last-minute rush for online election information stood in contrast to the campaign as a whole, however, in which the Web played only a minimal role. «There were high expectations for Election 2000,» said Jeff Stanger, a Web strategist for several Democratic congressional candidates. «Except in a few cases, it didn't materialize.» Candidates raised only a fraction of their overall campaign budgets online. They also reserved the majority of their advertising spending for traditional venues such as television. Voters largely stayed away from the Web for election news until the waning hours of the contest, when major news organizations prematurely called the neck-and-neck race in favor of Texas Gov. George W. Bush. While waiting for word on the Florida recount, traffic to candidate and news sites continued to spike in the days following the election, according to Net audience rating company Nielsen/NetRatings.
Šaltinis: digital.cnet.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

President welcomes Brazilian decision to abolish visas for Lithuanian citizens

President Adamkus underlines he is especially glad that the common goal of removing barriers to people-to-people contacts has been implemented. more »

New Vice-minister and Undersecretary of the Ministry of Foreign Affairs Start their Tenure

On 15 January, Lithuania’s Minister of Foreign Affairs Vygaudas Ušackas appointed Šarūnas Adomavičius the Foreign Vice-Minister and Evaldas Ignatavičius the Undersecretary of the Ministry of Foreign Affairs. more »

President received Canada’s Defence Minister

President of the Republic of Lithuania Valdas Adamkus received Canada’s Defence Minister Peter Gordon MacKey who visits Lithuania to attend the almost-traditional winter meeting of foreign policy leaders and strategists. more »

The Lithuanian Prime Minister and the Polish President: the EU Should Act Unanimously in the Gas Conflict

Today the visiting Lithuanian Prime Minister Andrius Kubilius met with Polish President Lech Kaczynski and discussed the Ukraine-Russia gas crisis and bilateral energy issues. more »

Lithuanian, Ukrainian and Polish Presidents spoke about Ukraine’s actions to ensure gas transit to Europe

President Valdas Adamkus had a telephone conversation with President Viktor Yushchenko of Ukraine and President Lech Kaczyński of Poland. more »

President said goodbye to the Ambassador of the Republic of Croatia

President of the Republic of Lithuania Valdas Adamkus said goodbye to the outgoing Ambassador of the Republic of Croatia Mr. Svjetlan Berković. more »

President Received Gidon Kremer and Heifetz Competition Finalists

President Valdas Adamkus received world famous violinist Gidon Kremer, chairperson of the jury at the International Jascha Heifetz Competition, other members of the jury, and competition finalists. more »

U.S. thanks Lithuania for contribution in Iraq

President of the Republic of Lithuania Valdas Adamkus received the U.S. Ambassador to Lithuania John A. Cloud who passed a letter from the U.S. President George W. Bush. more »

Strategic Partnership Strengthened During the Meeting of Lithuanian and Polish Prime Ministers

During his first bilateral visit in Warsaw Prime Minister Andrius Kubilius met with Polish Prime Minister Donald Tusk and discussed all strategic partnership issues. more »

Having defended our Freedom eighteen years ago, we will manage to appreciate its value once again today, says the President

Today President of the Republic of Lithuania Valdas Adamkus participated in the events dedicated to the commemoration of the Defenders of Freedom Day. more »