Web plays politics but doesn't take lead

Published: 16 November 2000 y., Thursday
Online media stayed in the wings during much of the campaign but took center stage during the finale, when television and newspapers fell victim to reporting glitches. Hungry for the latest news, Americans headed to cyberspace, causing some major media sites to buckle under heavy traffic. The last-minute rush for online election information stood in contrast to the campaign as a whole, however, in which the Web played only a minimal role. «There were high expectations for Election 2000,» said Jeff Stanger, a Web strategist for several Democratic congressional candidates. «Except in a few cases, it didn't materialize.» Candidates raised only a fraction of their overall campaign budgets online. They also reserved the majority of their advertising spending for traditional venues such as television. Voters largely stayed away from the Web for election news until the waning hours of the contest, when major news organizations prematurely called the neck-and-neck race in favor of Texas Gov. George W. Bush. While waiting for word on the Florida recount, traffic to candidate and news sites continued to spike in the days following the election, according to Net audience rating company Nielsen/NetRatings.
Šaltinis: digital.cnet.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Nuclear boss gets heat over crisis

The president of TEPCO gets an angry reaction over Japan's nuclear crisis from people forced from their homes because of it. more »

Take a bite out of your iphone

Keeping up with the global trend, a creative dessert shop in Beijing sells the most fashionable iPhone cookies and Chanel bag cakes. more »

One breathlessly long cigar

A Cuban cigar roller tops his previous world record for rolling the longest cigar and looks forward to being crowned with his fifth Guinness World Record. more »

Deal may lead to open Rafah border

Gaza residents are hopeful that the Rafah border crossing will be opened after Hamas and Fatah sign an Egyptian-brokered unity deal. more »

A hotel room good enough to eat

Fashion designer Karl Lagerfeld creates a hotel suite made entirely from chocolate. more »

Guitarists try to strum new record

Music fans in Poland attempt to beat the Guinness World Record for the largest guitar ensemble. more »

Royal wedding photos released

Clarence House releases official portraits of the Royal Wedding as the newlyweds emerge on the morning after and the clean-up begins. more »

Osama Bin Laden dead

U.S. President Barack Obama announces the U.S. has captured and killed Osama Bin Laden in Pakistan. more »

A royal bicycle for a royal wedding

German cycling fanatic Didi Senft presents his Royal Rikshaw, a bicycle created in honor of the wedding between the UK's Prince William and Kate Middleton. more »

Afghans show prison break tunnel

Officials in Afghanistan show a tunnel dug by Taliban insurgents through which hundreds of prisoners escaped. more »