Web plays politics but doesn't take lead

Published: 16 November 2000 y., Thursday
Online media stayed in the wings during much of the campaign but took center stage during the finale, when television and newspapers fell victim to reporting glitches. Hungry for the latest news, Americans headed to cyberspace, causing some major media sites to buckle under heavy traffic. The last-minute rush for online election information stood in contrast to the campaign as a whole, however, in which the Web played only a minimal role. «There were high expectations for Election 2000,» said Jeff Stanger, a Web strategist for several Democratic congressional candidates. «Except in a few cases, it didn't materialize.» Candidates raised only a fraction of their overall campaign budgets online. They also reserved the majority of their advertising spending for traditional venues such as television. Voters largely stayed away from the Web for election news until the waning hours of the contest, when major news organizations prematurely called the neck-and-neck race in favor of Texas Gov. George W. Bush. While waiting for word on the Florida recount, traffic to candidate and news sites continued to spike in the days following the election, according to Net audience rating company Nielsen/NetRatings.
Šaltinis: digital.cnet.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

A Presidential Decree

BELARUSIAN PRESIDENT CALLS FOR REGISTERING ALL WORK-ABROAD AGENCIES more »

Ukraine may backtrack on economic project

Ukraine is to review an agreement on the Common Economic Area project of Russia, Ukraine, Belarus and Kazakhstan, Ukraine’s new president Viktor Yushchenko told reporters in Krakov, Poland, on Thursday more »

Lithuania supports Albania's bid for EU, NATO membership

Lithuanian Foreign Minister Antanas Valionis said on Wednesday that Lithuania supports Albania's bid to join the European Union and the NATO more »

Putin gives CIS partners priority in foreign policy

Russian President Vladimir Putin onFriday emphasized that the work with members of the Commonwealth of Independent States (CIS) is a priority in the Russian foreign policy more »

On Russian-Estonian relations

ESTONIAN PRESIDENT: RUSSIAN-ESTONIAN RELATIONS WILL BE IMPROVING more »

UN COUNTERTERRORISM COMMITTEE MEETS IN KAZAKHSTAN

Kazakh President Nursultan Nazarbaev addressed a meeting of the UN Counterterrorism Committee in Almaty on 26 January more »

PACE Criticizes Armenian Occupation Of Azerbaijani Territories

Armenia and Azerbaijan should actively submit constructive proposals to each other via the OSCE’s Minsk Group for achieving a settlement of the Nagorno-Karabakh conflict, the Assembly said today more »

Ukraine president vows democracy

The Ukrainian President has told the Council of Europe that there will be no going back on democratic changes in his country more »

No one pressing Russia out of Georgia - Saakashvili

Georgian President Mikheil Saakashvili has described as erroneous the opinion that Russia is being pressed out of Georgia more »

RUSSIAN-UKRAINIAN RELATIONS

Speaking on the occasion of Mr. Yuschenko's visit to Moscow, Vladimir Putin stated that it was important to bring the current relations between Russia and Ukraine up to date more »