Web plays politics but doesn't take lead

Published: 16 November 2000 y., Thursday
Online media stayed in the wings during much of the campaign but took center stage during the finale, when television and newspapers fell victim to reporting glitches. Hungry for the latest news, Americans headed to cyberspace, causing some major media sites to buckle under heavy traffic. The last-minute rush for online election information stood in contrast to the campaign as a whole, however, in which the Web played only a minimal role. «There were high expectations for Election 2000,» said Jeff Stanger, a Web strategist for several Democratic congressional candidates. «Except in a few cases, it didn't materialize.» Candidates raised only a fraction of their overall campaign budgets online. They also reserved the majority of their advertising spending for traditional venues such as television. Voters largely stayed away from the Web for election news until the waning hours of the contest, when major news organizations prematurely called the neck-and-neck race in favor of Texas Gov. George W. Bush. While waiting for word on the Florida recount, traffic to candidate and news sites continued to spike in the days following the election, according to Net audience rating company Nielsen/NetRatings.
Šaltinis: digital.cnet.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Putin approves of Ukraine's membership in EU

Russian President Vladimir Putin approves of the possibility of Ukraine joining the European Union more »

Run-off vote produces two Romanian presidents

The Romanian presidential election was too close to call last night as both candidates declared themselves the victor after a run-off ballot produced a statistical dead heat more »

This upcoming elections

Turkmenistan is scheduled to hold its next elections to parliament, the Mejlis, on 19 December 2004, though these are widely deemed farcical due to the circumstances in which they are being held more »

The Mediators in Ukraine

Poland Says Ukraine Crisis Proves Merit Of EU's New Eastern Members more »

Senate moves to extend labour-market access

The Swiss Senate has voted in favour of a government plan to ease access to the Swiss labour market for citizens of the ten new European Union member states more »

The Talks

Iranian delegation in Azerbaijan to discuss Caspian Sea legal regime more »

A Resolution

Bush phones Kwasniewski, Adamkus on Ukraine, US Senate urges fair elections more »

Powell Says U.S. Isn't Trying to Influence Ukraine, Georgia

The U.S. isn't attempting to influence Ukraine, Georgia and other former Soviet republics and is supporting democracy in those countries, U.S. Secretary of State Colin Powell said more »

Putin casts doubt on Iraq elections

Russia's President Vladimir Putin said on Tuesday that he has grave doubts regarding Iraq’s plans for January elections more »

Allawi begins first Russian visit

Iraq interim Prime Minister Iyad Allawi has arrived in Russia on his first visit there since taking office more »