Web plays politics but doesn't take lead

Published: 16 November 2000 y., Thursday
Online media stayed in the wings during much of the campaign but took center stage during the finale, when television and newspapers fell victim to reporting glitches. Hungry for the latest news, Americans headed to cyberspace, causing some major media sites to buckle under heavy traffic. The last-minute rush for online election information stood in contrast to the campaign as a whole, however, in which the Web played only a minimal role. «There were high expectations for Election 2000,» said Jeff Stanger, a Web strategist for several Democratic congressional candidates. «Except in a few cases, it didn't materialize.» Candidates raised only a fraction of their overall campaign budgets online. They also reserved the majority of their advertising spending for traditional venues such as television. Voters largely stayed away from the Web for election news until the waning hours of the contest, when major news organizations prematurely called the neck-and-neck race in favor of Texas Gov. George W. Bush. While waiting for word on the Florida recount, traffic to candidate and news sites continued to spike in the days following the election, according to Net audience rating company Nielsen/NetRatings.
Šaltinis: digital.cnet.com
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.

Facebook Comments

New comment


Captcha

Associated articles

The most popular articles

Chernobyl Legacy

Twenty five years after the Chernobyl explosion, radiation contamination continues to haunt the survivors as it spreads to the next generation. more »

Brit builds ship from Lego

A British man builds a model of the retired U.S. aircraft carrier the USS Intrepid in New York, made entirely out of Lego pieces. more »

3D printer lets You "Eat your face" for Easter

A researcher at MIT has used his technical skills to give chocolate bunnies and eggs a run for their money. David Carr built a new type of 3D printer that uses chocolate to give a new face to Easter treats. more »

Storm chasers capture massive tornadoes

Storm chasers captured two tornadoes on tape as they touched down in the midwestern United States- continuing a recent onslaught of twisters that have killed dozens and destroyed swathes of land and property. more »

Brazil factory squeezes new life from old toothpaste tubes

A small factory in Brazil's northeast is bringing smiles to the faces of environmentalists by turning used toothpaste tubes into furniture and roof tiles. more »

Swedish family take on Low-Carbon living challenge

The Lindel family are attempting to live a low carbon life as part of an experiment to cut their carbon emissions from the annual average of seven tonnes per person to only one tonne. more »

Deadly tornadoes pound southern U.S.

Three days of severe storms and tornadoes in the southern United States have killed at least 39 people. more »

NATO divided on Libya as Gaddafi celebrates

Disagreements over the stalemated NATO military mission in Libya persist on the first day of the NATO foreign ministers' meeting in Berlin. more »

Thais celebrate Songkran with a splash

Tourists go head-to-head with locals in water fights as celebrates its New Year. more »

Brazil builds largest Lego tower

Six thousand Lego lovers and a crane create the world's largest Lego tower in Sao Paulo. more »