NRF 2025 Retail's Big Show, the world's largest retail event, was held in New York City. More than 1,000 participants attended the event. BS/2, part of Penki Kontinentai Group, participated in the exhibition with partners from Azerbaijan and other global industry leaders. Emil Musayev, Head of Retail Equipment Sales at BS/2, and Nofal Mammadhuseynov, Head of Retail Department at BS/2 Azerbaijan represented the company.

NRF 2025 featured keynotes from renowned experts, including designer Tommy Hilfiger and Walmart U.S. President John Furner. Participants discussed key retail trends, including the use of artificial intelligence, digital transformation, and the industry's future. Large-scale exhibitions and presentations of new solutions were also organized.

BS/2 partners such as Diebold Nixdorf, SUNMI, Zebra Technologies, Ingenico, Datalogic, and Bizerba presented their solutions at the exhibition: from loss prevention technologies and robotics to innovative POS devices and self-service systems. These developments are aimed at increasing efficiency, improving customer experience, and automating operations.

Emil Musayev, Head of Retail Equipment Sales at BS/2:

“The future of retail is linked to the active adoption of technologies such as artificial intelligence, the Internet of Things (IoT), and robotics. AI is becoming a tool for personalizing offers and analyzing customer data. IoT is improving logistics and inventory management, while robotics is automating tasks including inventory. These trends will help retailers adapt faster to market changes and customer needs.”

NRF 2025 Retail's Big Show provided attendees with the opportunity to test the latest technologies, share experiences, and strengthen ties with industry leaders. BS/2, in collaboration with its partners, reaffirmed its commitment to innovation. The company plans to gradually introduce the technologies presented at NRF 2025 in the countries where it operates.