The success of any business depends on understanding the client’s needs and the company's ability to implement them. The banking services market is not an exception. However, the rapid development of the modern world does not allow waiting for the new technological solutions of the consumer’s expectations research. It is necessary to use the available tools to anticipate their clients’ expectations.

The companies, developing banking technologies and retail solutions, need to see the potential needs of banks and trade organizations, and the latter, in turn, must know the wishes of their services consumers. The innovative solutions should be developed based on this information and aimed at improving the customer service quality.

These basic moments in business development became the main theses of the Diebold Nixdorf Partner Summit. This meeting took place in the Hungarian capital on June 4-6. Over 200 representatives of innovative technologies from the banking and retail sectors from 31 countries took part in it.

According to the Diebold Nixdorf Vice President and Chief Marketing Officer Devon Watson, the banking services market is becoming competitive due to the toughening of conditions for collecting data on consumers in Europe. The information about users is less accessible, so the companies need to become more resourceful in the ways of researching their customers.

According to statistics, 9000 bank branches have been closed in Europe over the past few years. That means that banks should adapt to the changing market’s needs. They will have to apply digital technologies in different areas, from mobile and online banking to analyzing the features of the client's financial behavior and the individual offers preparation. The banking branches should become not only a place of cashing money but also a center for providing modern and popular financial services.

There is a reverse trend in the retail sector. Online stores’ owners open physical stores for the most effective, personalized and reliable interaction with customers, as did, for example, AMAZON GO.

Idrakas Dadašovas, Penki Kontinentai Board Chairman, says that the main business idea is to offer the customer the most innovative, needful and effective (comparing with competitors) product.

"The world is changing under the influence of transforming technologies and innovative business models. The business digitalization and the widespread use of mobile services are becoming topical technologies, so understanding the customers’ needs is especially important for companies. Europe is moving to non-cash settlements, gradually phasing out cash. However, cash circulation continues to grow in the developing countries. That's why the solution proposed by the company should be adapted to each region’s needs," I. Dadašovas said.

According to the Penki Kontinentai Board Chairman, the general tendency is the digitalization of settlement instruments, equipment and bank branches. The modern ATM is equipped not with a keyboard, but with a touchscreen. The contactless payment cards, mobile phones, biometric sensors technologies are used for the cashing out. Today the business is focused not at the product, but at the customer. The digital platforms, on which modern banks operate, present intuitive management for customers. Diebold Nixdorf offers to partners a specialized platform Vynamic, which integrates analytics, business optimization, monitoring and security systems.

The ASHBURN International Executive Director Žoržas Šarafanovičius made a presentation at the Diebold Nixdorf Partner Summit about the POS terminal networks management and maintenance specifics and successful projects implementation in different countries. detection and troubleshooting expanding the POS-terminals network.

The results of the company's activities for the past period were presented during the Diebold Nixdorf partners meeting. Last years were very successful for the company: the concern retained its leading position in the European market and strengthened in the Eastern Europe countries. Today every third ATM in the world is manufactured by Diebold Nixdorf.