With appearing messages about recovery of the travel market and even visible signs of its growth, needs of travelers are also increasing. Therefore, companies operating in this sector constantly look for different ways to increase sales, attract new and retain existing customers, increase brand awareness. One of the measures to achieve these goals is a loyalty system.

Loyalty program called “Būk arčiau (Be closer)” was developed by “Ashburn International” (ASHBURN) owned by the group of companies “Penki kontinentai” as per order of “Long Distance Passenger Transport Company” (TOKS). The program has been brought into effect using a well-known ASHBURN payment and loyalty system “PayLo”.

According to Arūnas Indrašius, the General Director of TOKS, the new passenger loyalty program is an opportunity to increase the competitiveness of the company, provide frequently traveling clients with higher discounts, to take into account the individual needs of each traveler.

“Loyalty program “Būk arčiau (Be closer)” has already brought first tangible results. Now we know exactly who our customers are and what services of ours they use. Currently, owners of loyalty cards are offered differentiated discounts. However, in the long term, having considered thorough analytical data provided by the “PayLo” system, we shall think about ways to make the loyalty program even more attractive”, - stated A. Indrašius.

According to “PayLo” product manager Laimonas Lileika, TOKS loyalty program is designed and tailored to both private and corporate clients of the passenger transport company. The only difference is that legal persons are allowed to buy tickets on loan which is very convenient for companies purchasing TOKS services.

According to experts, loyalty systems can ensure business success – by properly and creatively utilizing the advantages of the system, it is possible to attract new and retain existing clients and, thus, establish oneself in the market. Moreover, clients are easily provided with adequate added value.

About “Long Distance Passenger Transport Company”

“Long Distance Passenger Transport Company”, established in 1996, carries passengers on suburban, interurban and international routes. Currently, it is possible to go to many European countries from Vilnius bus station. TOKS routes stretch almost to all Lithuanian cities. The company is a member of European coach network “Eurolines”, Lithuanian National Road Carriers’ Association “Linava” and European Bus Station Association. The company currently owns 80 buses.

About “Ashburn International”

ASHBURN, a company owned by the group of companies "Penki kontinentai", has been providing payment card services and implementing solutions of electronic commerce and loyalty systems for more than ten years.  In 2007, the company received international PCI DSS certificate, certifying the highest level of card data security.

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