Sport enters cyber arena with Web sites, e-retail, possible IPO.
Published:
26 January 2000 y., Wednesday
David Stern has his own definition of "convergence." The Internet, TV . . . and basketball.
Sitting in his wood-paneled office above the lights of Fifth Avenue, the NBA commissioner is looking at the future of the league, and what he sees is all Net.
If you_re on the Web, the New Age NBA wants you. Stern wants you surfing his NBA.com and WNBA.com sites. Stern wants you watching his new NBA.com TV network. Stern wants you shopping for NBA merchandise at his online store. Stern might even float his interactive operation on the stock market to get you to buy in.
His ultimate goal: to deliver live, full-motion NBA games right to your computer or laptop. "That_ what convergence is all about," Stern says.
"The Internet and broadband will ultimately redefine the fan experience in all of sports."
What he does have, though, is head-to-head competition to be the dominant player in pro sports_ new cyber-arena.
Šaltinis:
USA TODAY
Copying, publishing, announcing any information from the News.lt portal without written permission of News.lt editorial office is prohibited.
The most popular articles
Makarapa fan helmet creator hopes their brightly painted hats will be a hit and go global as thousands of soccer fans descend on South Africa for the World Cup.
more »
South Africa's main World Cup Stadiums in Johannesburg await an influx of fans.
more »
The U.S. soccer team is in training for the 2010 World Cup.
more »
A recent survey on sport across Europe has raised a few eyebrows about the number of people who take part.
more »
South Korea's Oh Eun-sun becomes the first woman climber to scale the world's 14 highest peaks.
more »
Tiger Woods, the world s number one golfer, appears ready for his return to the PGA tour.
more »
Brits may have claim as the inventors of modern soccer, but the sport has its roots far to the east.
more »
Seven-time Tour de France winner Lance Armstrong says his new Radio Shack team is ready to compete for the Tour‘s yellow jersey this year.
more »
South Africa is ready to host this year’s World Cup. That was the message delivered while making a 3 day visit to the United Kingdom.
more »
It s a heroes welcome in Seoul, South Korea as hundreds of fans showed up at Incheon Airport to welcome back their national team and "Figure Skating Queen" Kim Yuna from the Vancouver Olympics.
more »