The white iPhone 4 hits the market

Published: 28 April 2011 y., Thursday

Customers who have waited nearly 10 months for the white version of the iPhone 4 won’t have to wait much longer. The Great White iPhone 4 is finally here. Nearly a year after the launch of the original iPhone 4, plagued by delay after delay, tomorrow you can buy the phone that seemed like it might never exist.

A version of the smartphone clad in white originally debuted on stage last June, in the hands of Apple Chief Executive Steve Jobs as he showed off the company’s latest gadget. But when Apple began taking pre-orders for the device, only the black version was available.

At the time, Apple said the white iPhone was “more challenging to manufacture than expected,” and the company would have to delay its release. Since then, Apple has officially held back the device’s debut two more times, apologizing to disappointed customers who had been eagerly awaiting its arrival.

Despite all of this, however, the iPhone has been a hit with consumers. Apple sold roughly 16.2 million iPhones in its holiday quarter, an 86% jump over the same time a year prior. Analysts say the white iPhone will likely spur additional demand, which may help the company power through the summer quarter.

Šaltinis: apple.com
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